Now that we’ve examined the characteristics and capabilities of the available digital publication formats, it’s time to think about the kind of content you want to disseminate digitally. It’s all rather subjective, but I’ll identify the purpose, character and use of different publication types as well as explain which format classes are best suited to each type. In this chapter, you will learn about the following publication types: eBookFixed-Layout eBookEmagazineEnewspaperEtextbookDigital Comic Book
Like devices, epublication formats are numerous and varied, with differences, sometimes subtle, between them, but large divergences in purpose, capability and device support. Consequently, it’s most logical and productive to think of epublications in terms of format classes, with each class offering a particular combination of purpose, capability, and device support. In this chapter, you will learn about the following formats: Reflowable EPUBFixed-LayoutKindle FormatsPDF
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Although the majority of ebooks are text-only novels and short stories, a large minority of ebooks—across all genres—include photographs, illustrations, charts, graphs, maps, other imagery, and even audio and video. Moreover, even novels and short stories typically have at least cover images. Whether your publication merely needs a cover or requires lots of figures, the process of creating and using graphics and multimedia in ebooks differs in several distinct ways from creating and using them in print or in other digital formats. In this chapter, you will learn about the following: Exporting Images to eBooks Preparing Images for eBooks Adding Audio and Video to eBooks Adding Vector Graphics to eBooks
Whether you are an aspiring self-publisher or the CEO of a major publishing house, a freelance designer or sales person, this chapter will provide statistics, figures, and examples to help you make sense of the business, economic, and marketing concerns of epublishing. Whether your intent is to sell yourself, your boss, or your clients, or if you just want to educate yourself about the realities of the world of epublishing, you’ll find in this chapter an abundance of important, relevant data. In this chapter, you will learn about the following: People and Their Device UsageThe Business of eBooksThe Business of Children’s & Young Adult eBooksAuthors and Their IncomesThe Missing 30 Percent of DataSelf-PublishingThe Business of eTextbooksThe Business of eMagazinesEnewspaperEtextbookDigital Comic Book
The first thing to understand about digital publishing is what devices people use to consume digital content, including what types of publications each device class can support, how people use the devices, and where ereading hardware is headed. You will find a startling array of devices on the market, but ultimately there are only four classes of devices on which digital publications are consumed. In this chapter, you will learn about the following: Device Classes eReaders Tablets Computers Mobile Phones Hybrid Devices Future Devices Designing for Devices
Here's the designer's guide to creating excellent e-books with InDesign Creative professionals are designing more and more e-books and e-zines as digital publishing increasingly gains market share. This book pulls together a wide range of essential information to help them maximize the versatility of InDesign for e-publishing. If you need to know how to build, deploy, and manage digital publications using InDesign, here's your guide to the process, from understanding the platforms and devices and how best to design for them to creating media-rich content for multiple formats using a variety of technologies. Designers are seeking to sharpen their skills to compete in today's e-publishing market, and this book is packed with necessary information about creating and adapting content for e-publication Explains how to plan a new digital publication, convert a print publication to digital, add multimedia and interactivity, and publish and distribute the finished product Covers platforms, devices, and formats; creating media-rich content; designing for different devices; and managing digital publications Examines Adobe's Digital Publishing System, CSS, HTML5, and other commercial vehicles available for e-publishing on multiple platforms, including iPad, Kindle, NOOK, and other tablets and e-readers ePublishing with InDesign is a valuable tool for designers seeking to boost their skills and create cutting-edge e-publications.
This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
What is innovation and how should it be measured? Understanding the scale of innovation activities, the characteristics of innovative firms and the internal and systemic factors that can influence innovation is a prerequisite for the pursuit and analysis of policies aimed at fostering innovation.
