Hoptopia
Hoptopia

Author: Peter A. Kopp

Publisher: Univ of California Press

Published: 2016-09-06

Total Pages: 324

ISBN-13: 0520277481

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"Hoptopia argues that the current revolution in craft beer is the product of a complex global history that converged in the hop fields of Oregon's Willamette Valley. What spawned from an ideal environment and the ability of regional farmers to grow the crop rapidly transformed into something far greater because Oregon farmers depended on the importation of rootstock, knowledge, technology, and goods not only from Europe and the Eastern United States but also from Asia, Latin America, and Australasia. They also relied upon a seasonal labor supply of people from all of these areas as a supplement to local Euroamerican and indigenous communities to harvest their crops. In turn, Oregon hop farmers reciprocated in exchanges of plants and ideas with growers and scientists around the world, and, of course, sent their cured hops into the global marketplace. These global exchanges occurred not only during Oregon's golden era of hop growing in the late nineteenth and early twentieth centuries, but through to the present in the midst of the craft beer revival. The title of this book, Hoptopia, is a nod to Portland's title of Beervana and the Willamette Valley's claim as an agricultural Eden from the mid-nineteenth century onward. But the story is fundamentally about how seemingly niche agricultural regions do not exist and have never existed independently of the flow of people, ideas, goods, and biology from other parts of the world. To define Hoptopia is to define the Willamette Valley's hop and beer industries as the culmination of all of this local and global history. With the hop itself as a central character, this book aims to connect twenty-first century consumers to agricultural lands and histories that have been forgotten in an era of industrial food production"--Provided by publisher.

The Routledge Companion to Semiotics
The Routledge Companion to Semiotics

Author: Paul Cobley

Publisher: Routledge

Published: 2009-09-11

Total Pages: 421

ISBN-13: 1135284296

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The ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field. Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.

Searching for a Self: Identity in Popular Culture, Media and Society
Searching for a Self: Identity in Popular Culture, Media and Society

Author: Arthur Asa Berger

Publisher: Vernon Press

Published: 2022-03-22

Total Pages: 192

ISBN-13: 1648893902

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How do people turn out the way they do? How do they “arrive” at themselves and attain an identity? How are our identities affected by our birth order, our hair color, how tall or short we are, our intelligence, our occupation, our race, our religion, our nationality, the socio-economic level of our parents (or our being raised in a single-parent family), where we are born and where we grow up, the language we learn, the way we use language, our fashion tastes, our gender, our education, our psychological makeup, chance experiences we have, the people we marry (if we marry), and countless other factors? There are numerous matters to consider when dealing with identity, which, as Nigel Denis, the author of 'Cards of Identity', reminds us, “is the answer to everything.” 'Searching for a Self' takes a deep dive into the question of identity formation from various perspectives; it is written in a reader-friendly accessible style and makes use of insightful quotations from seminal thinkers who have dealt with the topic. Split into two parts, the first “Theories of Identity,” offers evaluations of identity from semioticians, psychologists, sociologists and Marxists while the second, “Applications,” offers case studies on topics such as Russian identity, Donald Trump’s identity, fashion and identity, LGBTQIA+ identity, Orthodox Jewish identity, elite university education and identity, tattoos and identity, travel and identity, and politics and identity. Covering a wide array of subject areas, this book will be a valuable resource for undergraduate students taking courses in identity, sociology, psychology, cultural studies, and other related fields.

Brussels Beer City
Brussels Beer City

Author: Eoghan Walsh

Publisher:

Published: 2020-08-31

Total Pages: 112

ISBN-13:

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"This book shows that there are few stories as remarkable as the complicated love affair Brussels has with beer." - Jonny Garrett, Co-Founder of The Craft Beer Channel, Beer Writer of the Year 2019From the brewery that once employed Congolese freedom fighter Patrice Lumumba, to the race against time to rescue Brussels' rich industrial heritage from the maws of rapacious developers, and the see-sawing fortunes of the city's artisan brewers, Brussels brewing has had a tumultuous past. The city is rightly famed around the world for its vitally important lambic brewing traditions, but there is a history of Brussels brewing brewing that goes so much further and deeper than that. And more than that, the history of beer in Brussels is the history of modern Brussels itself - from a regional backwater to an industrial powerhouse, to the hubris of post-war de-industrialisation and the subsequent revival of local brewing at the end of the 20th century, Brussels and its brewers have seen it all.This collection, bringing together work by Eoghan Walsh on his award-winning blog Brussels Beer City and for Belgian Beer and Food Magazine, brings to life the family dynasties, the brewers, and the activists that sought to keep this invaluable legacy alive into the 21st century. Santeï!"Part picaresque dig into the archives, part elegy for the city's lost breweries, part celebration of Brussels' ineffable spirit, this lucidly written and deeply researched Brussels brewing history is a delight at every turn. Walsh shares key anecdotes from centuries past, draws surprising comparisons, and makes some compelling prognostications for what's next for the city's brewers and beer lovers. This necessary work is a must for anyone who appreciates Belgian beer." - Claire Bullen, Editor, Good Beer Hunting""Fascinating, enjoyable, packed with anecdotes and stories about people and beer (and, er, football skullduggery), this gives the reader an insider's guide to Brussels' beer and brewing history and evokes a sense of nostalgia without being sickly or fussy. Read with a pint or two of Zinnebir to hand And then pour another." - Adrian Tierney-Jones

Drink Better Beer
Drink Better Beer

Author: Joshua M. Bernstein

Publisher: Union Square & Co.

Published: 2019-09-17

Total Pages: 458

ISBN-13: 1454933984

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Increase your beer IQ with this insider look at how to sip superior suds, written by one of America’s foremost beer experts. Winner of the Gourmand Award in the Beer category (US). With thousands of breweries creating a dizzying array of beers each year, learning from the experts is practically a necessity for the modern beer lover. Luckily, beer guru Joshua M. Bernstein is here to tap their wisdom for you, with sage advice about which brews to buy, how to taste your suds, and what to eat with them. Drink Better Beer features the must-know insights of more than 100 professionals, including competition judges, beer consultants, and master brewers. Find out how to shop clever by heeding two simple rules. Learn the art of selecting the right glass, cleaning it, and executing the perfect pour. Make sense of all those aromas with just a couple of sniffing tricks. Unlock the taste secrets of different styles, learn when to drink and how to know if your favorite beer store is treating their beer the way they should. Beer is getting complicated—Drink Better Beerwill give you the confidence to buy smart and enjoy your pour even more. The universe of beer is expanding fast. Suddenly there’s CBD beer, beer-wine mashups, and beer-in-a-box that’s sold uncarbonated. Brewers large and small are pushing boundaries on aroma, taste, and ingredients, while beer retailers are blurring the lines between store and bar. A second beer revolution—close on the heels of the craft beer boom—is underway, and the average beer lover is at risk of getting left behind. Thankfully, acclaimed beer authority Joshua M. Bernstein and a slew of other industry experts such as brewers, bar owners, and Master Cicerones are here to help. In Drink Better Beer, Bernstein has culled advice from a diverse array of experts to create a roadmap to beer 2.0, including detailed advice on buying and pouring, glassware, and the rise of cans, as well as new science on flavor and fermentation, how brewers are getting into food, and what the future holds. For beer lovers looking to raise their beverage IQ, Drink Better Beer is a master class in the new era of brewing.

Organization Change
Organization Change

Author: W. Warner Burke

Publisher: SAGE Publications

Published: 2023-05-16

Total Pages: 401

ISBN-13: 1071870696

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The Sixth Edition of Organization Change: Theory and Practice provides an eye-opening exploration into the nature of change by presenting the latest evidence-based research to discuss a range of theories, models, and perspectives on organizational change.

New Developments in the Brewing Industry
New Developments in the Brewing Industry

Author: Erik Strøjer Madsen

Publisher: Oxford University Press

Published: 2020-05-07

Total Pages: 349

ISBN-13: 0192596829

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Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries, discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing, and knowledge exchange for small sized breweries. Structured in two parts, with a focus on institutions (Part I) and ownership (Part II) respectively, this book examines the link between institutions and governance in one of the most dynamic and innovative industries.