This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Drawing on the latest research and more than two decades of experience working with families around the world, the author sets out a new understanding that will change the way parents and professionals view autism, and chart a whole new realm of possibilities for treatment and research.
An exploration of the hidden human, emotional, and social dimensions of mathematics Mathematics is often thought of as the coldest expression of pure reason. But few subjects provoke hotter emotions—and inspire more love and hatred—than mathematics. And although math is frequently idealized as floating above the messiness of human life, its story is nothing if not human; often, it is all too human. Loving and Hating Mathematics is about the hidden human, emotional, and social forces that shape mathematics and affect the experiences of students and mathematicians. Written in a lively, accessible style, and filled with gripping stories and anecdotes, Loving and Hating Mathematics brings home the intense pleasures and pains of mathematical life. These stories challenge many myths, including the notions that mathematics is a solitary pursuit and a "young man's game," the belief that mathematicians are emotionally different from other people, and even the idea that to be a great mathematician it helps to be a little bit crazy. Reuben Hersh and Vera John-Steiner tell stories of lives in math from their very beginnings through old age, including accounts of teaching and mentoring, friendships and rivalries, love affairs and marriages, and the experiences of women and minorities in a field that has traditionally been unfriendly to both. Included here are also stories of people for whom mathematics has been an immense solace during times of crisis, war, and even imprisonment—as well as of those rare individuals driven to insanity and even murder by an obsession with math. This is a book for anyone who wants to understand why the most rational of human endeavors is at the same time one of the most emotional.
There's little truly "progressive" about Progressivism. True progress happens when humans are free, yet the Progressive agenda substantially diminishes freedom while promising the unachievable. Excuse Me, Professor provides a handy reference for anyone actively engaged in advancing liberty, with essential essays debunking more than 50 Progressive clichés. Does the free market truly ignore the poor? Are humans really destroying the Earth? Is the government truly the first best source to relieve distress? Compiled and edited by Lawrence W. Reed in collaboration with the Foundation for Economic Education and Young America's Foundation, this anthology is an indispensable addition to every freedom lover's arsenal of intellectual ammunition.
More Urban Myths About Learning and Education: Challenging Eduquacks, Extraordinary Claims, and Alternative Facts examines common beliefs about education and learning that are not supported by scientific evidence before using research to reveal the truth about each topic. The book comprises sections on educational approaches, curriculum, educational psychology, and educational policy, concluding with a critical look at evidence-based education itself. Does playing chess improve intelligence? Should tablets and keyboards replace handwriting? Is there any truth to the 10,000-hour rule for expertise? In an engaging, conversational style, authors Pedro De Bruyckere, Paul A. Kirschner, and Casper Hulshof tackle a set of pervasive myths, effectively separating fact from fiction in learning and education.
This edited volume challenges popular notions of sex, gender and biology and features international, trans-disciplinary research. The book begins with an exploration of supposedly ‘natural’ sexual differences, then looks at research in evolutionary biology and examines topics such as gender stereotypes in humans. The first chapters explore important questions: What are the fundamental sex differences? How do genes and hormones influence an individual’s sex? Subsequent chapters concern topics including: sex stereotypes in the field of sexual conflict, how the focus on genes in evolutionary biology disregards other means of inheritance, and the development of Darwin's theory of sex differences. The last three chapters look at humans, discussing: an interdisciplinary approach to the evolution of sex differences in body height, biological versus social constructive perspectives on the gendering of voices and nature-culture arguments in the current political debate on paternity leave in Norway.
Many things people commonly believe to be true about education are not supported by scientific evidence. Urban Myths about Learning and Education examines commonly held incorrect beliefs and then provides the truth of what research has shown. Each chapter examines a different myth, with sections on learning, the brain, technology, and educational policy. A final section discusses why these myths are so persistent. Written in an engaging style, the book separates fact from fiction regarding learning and education. Recognize any of these myths? - People have different styles of learning - Boys are naturally better at mathematics than girls - We only use 10% of our brains - The left half of the brain is analytical, the right half is creative - Men have a different kind of brain from women - We can learn while we are asleep - Babies become smarter if they listen to classical music These myths and more are systematically debunked, with useful correct information about the topic in question. - Debunks common myths about learning and education - Provides empirical research on the facts relating to the myths - Utilizes light-hearted, approachable language for easy reading
Jeff Torlina challenges the conventional wisdom about the attitudes of blue-collar men toward their work. Torlina highlights the voices of pipe fitters, welders, carpenters, painters, locomotive assemblers, and factory workers to reveal the complexities, and advantages, of working-class life. These men see blue-collar labor as a desirable alternative to white-collar occupations; their work involves integrity, character, pride, and a connection with being a real man; values that they perceive as lost in white-collar office jobs. The result is a penetrating critique of many commonly held assumptions, and a compelling case for a new understanding of our social class system. -- Book Description.