Challenges for Communication Management and Public Relations in International Mergers and Acquisitions
Author: Ryszard Ławniczak
Publisher:
Published: 2011
Total Pages: 293
ISBN-13: 9788360251461
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The Routledge Handbook of Critical Public Relations
Author: Jacquie L'Etang
Publisher: Routledge
Published: 2015-08-11
Total Pages: 447
ISBN-13: 131791886X
DOWNLOAD EBOOKCritical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Public Relations Cases and Readings
Author: Daniel Moss
Publisher: Routledge
Published: 2005-08-19
Total Pages: 288
ISBN-13: 1134567251
DOWNLOAD EBOOKThis unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.
Eastern European Perspectives on the Development of Public Relations
Author: T. Watson
Publisher: Springer
Published: 2014-08-19
Total Pages: 187
ISBN-13: 1137404264
DOWNLOAD EBOOKThe National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Author: Natalia Rodríguez-Salcedo
Publisher: Emerald Group Publishing
Published: 2023-02-01
Total Pages: 257
ISBN-13: 1803828978
DOWNLOAD EBOOK(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Cultural Differences and Communication Issues in International Mergers and Acquisitions. The BenQ Debacle
Author: Vera Riesenweber
Publisher: GRIN Verlag
Published: 2015-04-01
Total Pages: 18
ISBN-13: 3656934150
DOWNLOAD EBOOKSeminar paper from the year 2014 in the subject Communications - Intercultural Communication, grade: 1,0, Warsaw School of Economics, course: Global Management Practice, language: English, abstract: The number of global corporations has grown in the last few decades. The advent of technology and fliberalization of political and regulatory barriers enables companies to operate their business internationally. There are less moving barriers between different countries, more common worldwide laws, less barriers in monetary transaction and fewer geographic distances. However, very often companies fail in acquisition, foreign direct investments and cross-border partnerships because their global strategies are not proper enough, or the execution is more complex as expected. This paper deals with BenQ`s failure of acquiring of Siemens mobile devices. During the acquisition, parties face different challenges like market, technology and how to allocate budget, but in this case the biggest challenge was cultural interchange. This report analyzes cultural differences of both countries in which these companies are located based on Hofstede`s cultural dimensions. This particular acquisition is an appropriate example of why some intercultural mergers don’t work because of big differences in national, organizational and professional culture.
Big Ideas in Public Relations Research and Practice
Author: Finn Frandsen
Publisher: Emerald Group Publishing
Published: 2019-10-03
Total Pages: 216
ISBN-13: 1838675094
DOWNLOAD EBOOKDrawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Coordination and Control of Global Public Relations in Multinational Corporations After International Mergers and Acquisitions
Author: Rajul Jain
Publisher:
Published: 2009
Total Pages:
ISBN-13:
DOWNLOAD EBOOKABSTRACT: The purpose of this study is to examine the coordination and control of global public relations in multinational corporations (MNCs) following international mergers and acquisitions (M & As). The exponential growth in international M & As presents unique challenges and opportunities for the management in terms of integrating various facets of an organization's operations, including public relations. Based on a multidisciplinary review of academic research, this study constructs theoretical presuppositions about coordination and control of global public relations; and conducts an empirical investigation of these presuppositions using a Delphi panel composed of international public relations experts. Subsequently, a theoretical model indicating factors affecting roles, responsibilities, integration, and configuration of public relations department in the merged (or acquired) organization is developed. This novel study introduces international business management theories of coordination and control to public relations, and thus, sets path for future research to refine, enhance, and contribute to building a theory of coordination and control of global public relations.
The Public Relations Handbook
Author: Robert L. Dilenschneider
Publisher: BenBella Books
Published: 2022-02-15
Total Pages: 282
ISBN-13: 163774062X
DOWNLOAD EBOOKTo be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.
The SAGE Encyclopedia of Corporate Reputation
Author: Craig E. Carroll
Publisher: SAGE Publications
Published: 2016-05-31
Total Pages: 1049
ISBN-13: 1483376508
DOWNLOAD EBOOKWhat creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
