Do you want to ace your public speaking course? All you need to know, including all of the skills that will help you become a confident speaker and conquer speaking anxiety, are thoroughly covered in THE CHALLENGE OF EFFECTIVE SPEAKING, 14e. A favorite with students, this best seller guides you through six key Speech Planning Action Steps. The result? You'll learn how to prepare and deliver strong speeches that get you good grades in your public speaking course You'll be guided through topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with an emphasis on outlining), and language and delivery. The new 14th edition of this nationwide best seller also including many online tools, including videos of actual student speeches accompanied by Interactive Video Activities that help you develop and strengthen your public speaking skills. Authors Rudy and Kathie Verderber, together with new coauthor Deanna D. Sellnow, have grounded this new edition with the latest research to give you an exceptional resource for creating and delivering your speeches.
All the skills you need to know to become a confident speaker and conquer speaking anxiety are thoroughly covered in THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 16E. A pioneer in the field, this best seller guides you through six key Speech Planning Action Steps: topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with an emphasis on outlining), presentational aids (and how to avoid succumbing to "death by PowerPoint"), and language and delivery. The new edition also includes many online tools, such as videos of student speeches accompanied by Interactive Video Activities that help develop and strengthen public speaking skills. Grounded in the latest research, this new edition is an exceptional resource for creating and delivering speeches.
A favorite with students, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, equips you with the skills you need to become a confident public speaker in both in-person and virtual settings. Its signature six key Speech Plan Action Steps guide you step-by-step through topic selection, audience analysis and adaptation, effective research, organization (with an emphasis on outlining), a wide variety of presentational aids (including how to avoid succumbing to "death by PowerPoint"), and language and delivery. Online tools -- including videos of student speeches accompanied by critical assessment questions and a robust MindTap Speech digital learning solution -- further develop and strengthen your public speaking skills. Grounded in the latest research and best practices, this bestseller is an exceptional resource for creating and delivering speeches.
The Handbook of Instructional Communication offers a comprehensive collection of theory and research focusing on the role and effects of communication in instructional environments. Now in its Second Edition, the handbook covers an up-to-date array of topics that includes social identity, technology, and civility and dissent. This volume demonstrates how to understand, plan, and conduct instructional communication research as well as consult with scholars across the communication discipline. Designed to address the challenges facing educators in traditional and nontraditional settings, this edition features a wealth of in-text resources, including directions for future research, suggested readings, and surveys for instructional assessment.
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
This work prepares teachers, college students, and higher education faculty to conduct various types of presentations, including workshops and teacher inservice trainings; poster sessions; panel discussions; roundtables; research forums; and technology-supported presentations. Making effective presentations to fellow professionals at conferences is an important contribution for educators at all levels, from basic through higher education. The book takes the approach of a “paper mentor” that guides the reader through the use of templates, specific examples, and a wide range of on-line resources.
This volume argues for the development of a macro perspective within psychology that more effectively incorporates social structures, systems, policies, and institutions. The book emphasizes how social structures and systems can ultimately promote, or erode, psychological wellbeing. Macropsychology is concerned with “understanding up,” or how we can influence the settings and conditions of the society in which we live. Psychology has traditionally been more interested in “understanding down,” that is, with the behaviour of individuals and groups; in inter-psychic and intra-psychic and in neurological and biological processes. This volume argues that psychology can more effectively contribute at the macro or societa level, by addressing grand challenges and global goals, using big data, and intervening at the population level.Bringing together social, organizational, cultural, and health psychology research, the book demonstrates a broad range of areas benefitting from a macropsychology perspective, particularly areas integral to the realization of the Sustainable Development Goals (SDGs). Contributors address the value of macropsychological perspectives in addressing sub-topics such as: Mental health Personality traits and social structure Disability rights Food systems Humanitarian work psychology Macropsychology: A Population Science for Sustainable Development Goals aims to recognise and give impetus to a neglected perspective within psychology, and to inspire a paradigm-widening within the field of psychology, facilitating greater involvement with social justice and human rights.
This book offers systematic instruction and evidence-based guidance to academic authors. It demystifies scholarly writing and helps build both confidence and skill in aspiring and experienced authors. The first part of the book focuses on the author’s role, writing’s risks and rewards, practical strategies for improving writing, and ethical issues. Part Two focuses on the most common writing tasks: conference proposals, practical articles, research articles, and books. Each chapter is replete with specific examples, templates to generate a first draft, and checklists or rubrics for self-evaluation. The final section of the book counsels graduate students and professors on selecting the most promising projects; generating multiple related, yet distinctive, publications from the same body of work; and using writing as a tool for professional development. Written by a team that represents outstanding teaching, award-winning writing, and extensive editorial experience, the book leads teacher/scholar/authors to replace the old “publish or perish” dictum with a different, growth-seeking orientation: publish and flourish.
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