Principles of Contemporary Marketing
Principles of Contemporary Marketing

Author: David L. Kurtz

Publisher: Thomson South-Western

Published: 2011

Total Pages: 662

ISBN-13: 9780538481779

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PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.

Human Resource Development
Human Resource Development

Author: Jon M. Werner

Publisher: Cengage Learning

Published: 2011-10-01

Total Pages: 688

ISBN-13: 9780538480994

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This comprehensive text covers the entire field of human resource development, from orientation and skills training, to career and organizational development. It shows how concepts and theory have been put into practice in a variety of organizations. This sixth edition of HUMAN RESOURCE DEVELOPMENT reflects the current state of the field, blending real-world practices and up-to-date research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MKTG
MKTG

Author: Charles W. Lamb

Publisher:

Published: 2025

Total Pages: 0

ISBN-13: 9781778410390

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"A textbook for first-year Introduction to Marketing courses that is comprehensive and engaging in a magazine-style layout and design with an efficient presentation of concepts, including marketing metrics, research, strategy, channels, segmentation, as well as advertising, and social media."--

MKTG
MKTG

Author: Charles W. Lamb

Publisher: Cengage Learning

Published: 2018-05-07

Total Pages: 400

ISBN-13: 9781337671842

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Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sell
Sell

Author: Thomas N. Ingram

Publisher:

Published: 2015

Total Pages: 280

ISBN-13:

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"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--

Contemporary Marketing 2006
Contemporary Marketing 2006

Author: Louis E. Boone

Publisher: South Western Educational Publishing

Published: 2006

Total Pages: 788

ISBN-13: 9780324316674

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CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.