Celebrity Sells

Celebrity Sells

Author: Hamish Pringle

Publisher: John Wiley & Sons

Published: 2004-05-21

Total Pages: 355

ISBN-13: 0470868503

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Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation


Celebrity Sell

Celebrity Sell

Author: Ad Museum

Publisher: Prion Books

Published: 2001

Total Pages: 62

ISBN-13: 9781853754449

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Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.


Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, Or How to Make Your

Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, Or How to Make Your

Author: Jordan McAuley

Publisher:

Published: 2010

Total Pages: 264

ISBN-13: 9781604870060

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Discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are Celebrity Leverage. Shows you how to get other celebrities to promote your business, your products, and your services. Reveals how to turn yourself into a celebrity in your area, your niche and your field.


Hawking Hawking

Hawking Hawking

Author: Charles Seife

Publisher: Basic Books

Published: 2021-04-06

Total Pages: 384

ISBN-13: 1541618386

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Stephen Hawking was widely recognized as the world's best physicist and even the most brilliant man alive–but what if his true talent was self-promotion? When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires. In a wheelchair and physically dependent on a cadre of devotees, Hawking still managed to captivate the people around him—and use them for his own purposes. A brilliant exposé and powerful biography, Hawking Hawking uncovers the authentic Hawking buried underneath the fake. It is the story of a man whose brilliance in physics was matched by his genius for building his own myth.


Celebrity Nation

Celebrity Nation

Author: Landon Y. Jones

Publisher: Beacon Press

Published: 2023-05-09

Total Pages: 218

ISBN-13: 080706565X

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A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only from heroic achievements but from the number of “likes” and shares—and what this change means for American culture. Landon Jones—who spent decades in “celebrityland” only to emerge, like Alice, blinking in the sunlight—brings a personal and first-person perspective on fame and its dark underbelly, complicated even further by the arrival of the internet and social media. Jones draws on his experience as the former managing editor of People magazine to bolster his account with profiles of celebrities he knew personally, ranging from Malcolm X to Princess Diana, as well as observations about contemporary social media stars like Kim Kardashian and computer-generated macro-influencer Miquela, a self-proclaimed “19-year-old Robot living in LA.” In analyzing the stories of over 75 celebrities, spanning decades and industries, Jones shows how celebrity has been wielded as a weapon of mass distraction to spawn narcissism, harm, and loneliness. And yet, in these stories we also see a path forward. Jones highlights luminaries like Nobel Peace prize winner Maria Ressa and lauded environmental activist Greta Thunberg, who have effected meaningful change not by glorifying themselves but by turning to their communities for action. A lively analysis of celebrity culture’s impact on nearly every facet of our lives, Celebrity Nation helps us to recognize how the apparatus of fame operates.


A Companion to Celebrity

A Companion to Celebrity

Author: P. David Marshall

Publisher: John Wiley & Sons

Published: 2015-12-14

Total Pages: 578

ISBN-13: 1118475011

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Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity


Celebrity and the American Political Process

Celebrity and the American Political Process

Author: Jennifer Brubaker

Publisher: Rowman & Littlefield

Published: 2020-11-10

Total Pages: 139

ISBN-13: 1498579736

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Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful.


We Are What We Sell

We Are What We Sell

Author: Danielle Sarver Coombs

Publisher: Bloomsbury Publishing USA

Published: 2014-01-15

Total Pages: 970

ISBN-13:

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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.


The Invention of Celebrity

The Invention of Celebrity

Author: Antoine Lilti

Publisher: John Wiley & Sons

Published: 2017-06-16

Total Pages: 320

ISBN-13: 1509508775

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Frequently perceived as a characteristic of modern culture, the phenomenon of celebrity has much older roots. In this book Antoine Lilti shows that the mechanisms of celebrity were developed in Europe during the Enlightenment, well before films, yellow journalism, and television, and then flourished during the Romantic period on both sides of the Atlantic. Figures from across the arts like Voltaire, Garrick, and Liszt were all veritable celebrities in their time, arousing curiosity and passionate loyalty from their “fans.” The rise of the press, new advertising techniques, and the marketing of leisure brought a profound transformation in the visibility of celebrities: private lives were now very much on public show. Nor was politics spared this cultural upheaval: Marie-Antoinette, George Washington, and Napoleon all experienced a political world transformed by the new demands of celebrity. And when the people suddenly appeared on the revolutionary scene, it was no longer enough to be legitimate; it was crucial to be popular too. Lilti retraces the profound social upheaval precipitated by the rise of celebrity and explores the ambivalence felt toward this new phenomenon. Both sought after and denounced, celebrity evolved as the modern form of personal prestige, assuming the role that glory played in the aristocratic world in a new age of democracy and evolving forms of media. While uncovering the birth of celebrity in the eighteenth century, Lilti's perceptive history at the same time shines light on the continuing importance of this phenomenon in today’s world.