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Author: Jane Pattie
Publisher:
Published: 2002
Total Pages: 216
ISBN-13: 9780970998774
DOWNLOAD EBOOKIn the American West the cattle brand is a rancher's invilable mark of ownership. More than 1000 of these clever, rustic, artistic signatures are dipicted in detailed drawings along with their history and lore.
Author: Andy Adams
Publisher: Lulu.com
Published: 2017-08-08
Total Pages: 158
ISBN-13: 1387152637
DOWNLOAD EBOOKCattle Brands is a collection of 14 entertaining short stories depicting not only the life of cowboys in the wild, wild West, but also the harrowing skirmishes with banditos, thrilling shoot-outs, attempt at and the recapture of stolen chattel from fierce desperados, and much, much more exciting accounts that make one think it all actually happened. Excerpt: It was a wet, bad year on the Old Western Trail. From Red River north and all along was herd after herd waterbound by high water in the rivers. Our outfit lay over nearly a week on the South Canadian, but we were not alone, for there were five other herds waiting for the river to go down. This river had tumbled over her banks for several days, and the driftwood that was coming down would have made it dangerous swimming for cattle. We were expected to arrive in Dodge early in June, but when we reached the North Fork of the Canadian, we were two weeks behind time...
Author: S. A. Long
Publisher:
Published: 1865
Total Pages: 468
ISBN-13:
DOWNLOAD EBOOKAuthor: Andy Adams
Publisher: BoD – Books on Demand
Published: 2023-07-01
Total Pages: 154
ISBN-13: 9358595310
DOWNLOAD EBOOKCattle Brands: A Collection of Western Camp-Fire Stories' is an engaging book written by Andy Adams that takes readers on a journey through the rugged and captivating world of the American West. This collection of Western tales captures the essence of cowboy life and the challenges faced by those who worked on the open range. Through a series of compelling and authentic stories, Adams delves into the lives of cowboys, ranchers, and other colorful characters who inhabited the frontier. From tales of daring cattle drives to encounters with outlaws and Native American tribes, the book offers a diverse range of narratives that embody the spirit of the Old West. The author's storytelling prowess shines as he vividly describes the landscapes, the camaraderie among cowboys, and the dangers they faced. The book immerses readers in the rich tapestry of Western life, painting a vivid picture of the challenges, triumphs, and hardships of those who built the American frontier.
Author: Steve Robinson
Publisher: HarperChristian + ORM
Published: 2019-06-11
Total Pages: 244
ISBN-13: 1400213193
DOWNLOAD EBOOKThe longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: Manfred R. Wolfenstine
Publisher:
Published: 1970
Total Pages: 434
ISBN-13: 9780806108674
DOWNLOAD EBOOKTraces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author:
Publisher:
Published: 1902
Total Pages: 336
ISBN-13:
DOWNLOAD EBOOKAuthor: Wyoming Stock Growers Association, Cheyenne, Wyo
Publisher:
Published: 1884
Total Pages: 268
ISBN-13:
DOWNLOAD EBOOKAuthor: Rita Clifton
Publisher: John Wiley & Sons
Published: 2009-04-01
Total Pages: 322
ISBN-13: 9781576603505
DOWNLOAD EBOOKWith contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Christopher Everette Cenac
Publisher: Univ. Press of Mississippi
Published: 2013-10-11
Total Pages: 400
ISBN-13: 0989759407
DOWNLOAD EBOOKA richly illustrated and incomparable collection documenting the brands and marks of the pioneers of Southeast Louisiana
