The Necessary Art of Persuasion
The Necessary Art of Persuasion

Author: Jay A. Conger

Publisher: Harvard Business Review Press

Published: 2008-09-08

Total Pages: 81

ISBN-13: 1633691020

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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

The Persuasion Handbook
The Persuasion Handbook

Author: James Price Dillard

Publisher: SAGE Publications

Published: 2002-07-23

Total Pages: 897

ISBN-13: 1452261598

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The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

Persuasion
Persuasion

Author: William Rogers

Publisher:

Published: 2007

Total Pages: 440

ISBN-13:

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Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

I See What You Mean
I See What You Mean

Author: D. Joel Whalen

Publisher: SAGE

Published: 1996

Total Pages: 284

ISBN-13: 9780761900313

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Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.

Attitudes and Persuasive Communication
Attitudes and Persuasive Communication

Author: Prof. Dr. Bilal Semih Bozdemir

Publisher: Prof. Dr. Bilal Semih Bozdemir

Published:

Total Pages: 549

ISBN-13:

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Attitudes and Persuasive Communication Defining Attitudes: Components and Functions Attitude Formation and Change Cognitive Dissonance: Resolving Inconsistencies Persuasion Theories: ELM and HSM Compliance-Gaining Strategies Rhetorical Devices and Persuasive Tactics Ethical Considerations in Persuasive Communication Conclusion and Key Takeaways

Influence
Influence

Author: Robert B. Cialdini

Publisher: Pearson Scott Foresman

Published: 1988

Total Pages: 434

ISBN-13:

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.