Cases in Consumer Behaviour
Cases in Consumer Behaviour

Author: Gerrit Antonides

Publisher:

Published: 1999-07-09

Total Pages: 194

ISBN-13:

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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary * The cases reflect the consumer perspective on marketing problems * Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.

Consumer Behavior
Consumer Behavior

Author: Raju M.S. & Dominique Xardel

Publisher: Vikas Publishing House

Published: 2004

Total Pages: 372

ISBN-13: 9788125915324

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This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End

Cases on Consumer-Centric Marketing Management
Cases on Consumer-Centric Marketing Management

Author: Jham, Vimi

Publisher: IGI Global

Published: 2013-07-31

Total Pages: 373

ISBN-13: 1466643587

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As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Consumer Behaviour
Consumer Behaviour

Author: Satish K Batra

Publisher: Excel Books India

Published: 2008-05-31

Total Pages: 572

ISBN-13: 9788174466440

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With special reference to India.

CONSUMER BEHAVIOUR: TEXT & CASES
CONSUMER BEHAVIOUR: TEXT & CASES

Author: KAPOOR

Publisher:

Published:

Total Pages: 426

ISBN-13: 9781259084881

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This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.

Cases in Consumer Behavior
Cases in Consumer Behavior

Author: Hale N. Tongren

Publisher:

Published: 1992

Total Pages: 286

ISBN-13:

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This work aims to help the reader understand consumer behaviour through case analysis. It shows how to define the central problem of a case, avoid pitfalls and use quantitative information to develop qualitative relationships.

Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour

Author: Elizabeth Parsons

Publisher: Routledge

Published: 2009-06-04

Total Pages: 233

ISBN-13: 1136441549

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Cases in Consumer Behavior
Cases in Consumer Behavior

Author: Houghton Mifflin Company

Publisher: Cengage Learning

Published: 2003-11-20

Total Pages: 196

ISBN-13: 9780618441556

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This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, Consumer Behavior, 3/e, and Assael, Consumer Behavior: A Strategic Approach.