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Author: Shelly Field
Publisher: Infobase Publishing
Published: 2005
Total Pages: 337
ISBN-13: 1438110618
DOWNLOAD EBOOKPresents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Author:
Publisher: Wetfeet.Com
Published: 2005-01
Total Pages: 168
ISBN-13: 9781582075204
DOWNLOAD EBOOKFor anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
Author: Shelly Field
Publisher: Ferguson Publishing Company
Published: 2006
Total Pages: 323
ISBN-13: 9780816062454
DOWNLOAD EBOOKExplores career opportunities within the advertising and public relations field, including prerequisites, salary, and prospects.
Author: IntroBooks Team
Publisher: IntroBooks
Published:
Total Pages: 28
ISBN-13:
DOWNLOAD EBOOKEach and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.
Author: Pat Bowman
Publisher: Butterworth-Heinemann
Published: 2014-05-15
Total Pages: 201
ISBN-13: 1483105717
DOWNLOAD EBOOKFinancial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Author: Elena del Valle
Publisher:
Published: 2005
Total Pages: 468
ISBN-13:
DOWNLOAD EBOOKAuthor: Don W. Stacks
Publisher: Guilford Publications
Published: 2016-11-23
Total Pages: 417
ISBN-13: 146252270X
DOWNLOAD EBOOKThousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author: Deirdre Breakenridge
Publisher: Pearson Education
Published: 2012
Total Pages: 177
ISBN-13: 0132983214
DOWNLOAD EBOOKThis title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
Published: 2013-03-18
Total Pages: 625
ISBN-13: 020589724X
DOWNLOAD EBOOKThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Author: Jack Foster
Publisher: Berrett-Koehler Publishers
Published: 1996
Total Pages: 226
ISBN-13: 9781576750063
DOWNLOAD EBOOKWritten by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
