Capture the Mindshare and the Market Share Will Follow

Capture the Mindshare and the Market Share Will Follow

Author: L. Gill

Publisher: Springer

Published: 2017-03-08

Total Pages: 235

ISBN-13: 1137510455

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Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.


Do It! Speaking

Do It! Speaking

Author: David Newman

Publisher: HarperChristian + ORM

Published: 2020-01-07

Total Pages: 224

ISBN-13: 1400214858

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Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? In Do It! Speaking, Newman shares advice that helps you: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.


Create Your Space

Create Your Space

Author: Said Aghil Baaghil

Publisher: iUniverse

Published: 2016-10-21

Total Pages: 52

ISBN-13: 153200933X

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If theres one thing in life thats constant, its change, and it isnt easy. But if your business continues to deny the changes around you, then you wont be in business much longer. You must constantly evolve and change, and that means breaking the rules of traditional marketing. Said Aghil Baaghil, who has advised senior executives at some of the worlds leading companies, shares ideas and strategies that can help you revitalize business with an unconventional approach to marketing. Learn how to: build momentum to carve out a niche in the market; brainstorm big ideas; identify new revenue sources; and cultivate a culture of innovation. Case studies on companies such as Apple, Uber, Rabea, Al Nahdi, and Al Baik offer deep insights on how to identify what your brand stands for to create a loyal following and accomplish business goals Get ready for an exciting journey that leads to a place your competitors have never been with the marketing insights and strategies in Create Your Space.


Consulting

Consulting

Author: Mohan Kancharla

Publisher: Notion Press

Published: 2016-12-17

Total Pages: 401

ISBN-13: 1946280402

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A beginner's guide to the world of consulting, for firms planning to create a footprint and for fellow professionals aiming to get a foothold in this fascinating space. A comprehensive collection of practitioner’s insights compiled from experiences ranging from practice creation, consultative selling, offerings development, engagement execution, building competencies and mentoring consultants. Perspectives covered are across the consulting spectrum from Strategy to Architecture, Portfolio, Process, Governance, Infrastructure, Outsourcing and Transformation Consulting christened as SAPPGIO-T.


The Mind Share Market

The Mind Share Market

Author: Nicolas Pujol

Publisher: Pujol Enterprises LLC

Published: 2011-03-08

Total Pages: 134

ISBN-13: 1456355953

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The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.


Building Brands in the Indian Market

Building Brands in the Indian Market

Author: Tapan Kumar Panda

Publisher: Excel Books India

Published: 2004

Total Pages: 468

ISBN-13: 9788174463913

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How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.


The Hope-Driven Leader

The Hope-Driven Leader

Author: Libby Gill

Publisher: Diversion Books

Published: 2018-04-10

Total Pages: 232

ISBN-13: 1635763746

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The business and self-help shelves may be overflowing with success books, but author Libby Gill has found a totally fresh perspective on the topic of leadership: hope. "Libby Gill offers us a roadmap to be positive and hopeful for the future. This is a must-read for those of us ready to embrace true hope!" —Marshall Goldsmith, author of the #1 New York Times bestseller Triggers Zeroing in on what she sees as the defining issue of creating a more purposeful and productive workplace, Gill explains the science of hope theory, which is "the interconnection between beliefs and behaviors," and explores how it can shift mindsets from siloed to collaborative and productivity levels from sluggish to robust. The Hope-Driven Leader is not about feel-good theory or loaded with dry data. It's an accessible, multi-step action guide informed by the thousands of people Gill has coached in both the corporate and entrepreneurial worlds around the globe. It includes skill-building lessons based on research and illustrated by personal stories and case studies such as: • Enhancing leadership skills • Crafting a personal brand • Becoming an influencer • Managing global teams • Navigating high-impact conversations • Handling challenges specific to women leaders • And much more Whether you are a rising star or a seasoned leader in your own business, a corporation, or your community, The Hope-Driven Leader offers you a roadmap for instilling those positive beliefs and behaviors into the core of your being and the culture of your workplace. Let the journey begin! “This is your action guide to smarter leadership, more effective teams, and bigger, better, faster results. Smart, generous, and impactful. Buy a copy for everyone on your team.” —David Newman, CSP, author of Do It! Marketing


You Unstuck

You Unstuck

Author: Libby Gill

Publisher: Travelers' Tales

Published: 2009-09-01

Total Pages: 298

ISBN-13: 1932361685

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In You Unstuck, Libby Gill uses cases studies, client stories from her coaching work, and brain research to help readers understand the biological basis of fears that hold them back. She shows how to reframe what she calls Riskophobia, turn off the fear voices, and circumvent ancient defense systems. Readers can then create an Escalating Risk Hierarchy by "chunking down" their vision into small, actionable steps, ordered from least to most anxiety inducing. By combining stress-busting relaxation techniques with small action steps, the readers’ odds for realizing their vision greatly increase in this Relax, Risk, Repeat cycle. Gill also shows readers how to "Avoid Limiters & Embrace Liberators," keeping naysayers at bay while seeking influential supporters who can help free their creativity and productivity. Capitalizing on her business background, coaching expertise, and a personal history of risk-taking and resilience, Gill makes complex concepts relevant and accessible through immediately applicable tools, exercises, self-tests, and questionnaires that challenge readers to change.


Glamour Globals

Glamour Globals

Author: Marriam Najeeb Mossalli

Publisher: iUniverse

Published: 2013-01-09

Total Pages: 76

ISBN-13: 1475971672

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The nouveau riche. The petit bourgeouisie. The well-to. The affluent. The conspicuous consumers. The people whom we might call the Glamour Globals. History, literature, and sociology unfortunately repeat the all-too-often objectionable tale of people who suddenly come into money, and seem to have no better purpose for that money than to flaunt it, requiring ever more money so that they may be show-offs and of course they long to acquire ever moremore money, more goodsand seemingly with no higher purpose than to display that they have these things. Money, for such people, is power and status, not to do something positive with, but to have, end of story. The tale of conspicuous consumptionwhich refers to using buying decisions as a form of displaying ones social statusand of its close cousin invidious consumptionwhich is displaying ones wealth through material possessions with the specific intention of invoking envy in othersis inevitably replaying itself again around the globe, as the globalized economy takes root in new regions and among people of all kinds.


Hunting and Gathering in the Corporate Tribe

Hunting and Gathering in the Corporate Tribe

Author: Keith D. Wilcock

Publisher: Algora Publishing

Published: 2004

Total Pages: 230

ISBN-13: 0875862500

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A consulting psychologist since 1975, Wilcock has been researching the parallels between corporations and tribes for 30-some years, and argues that modern corporations are simply evolved tribes. He traces changes in the basic tribal structures, roles, pecking orders, rituals, and practices as human civilization progressed from hunting and gathering