A Political Economy of the Senses
A Political Economy of the Senses

Author: Anita Chari

Publisher: Columbia University Press

Published: 2015-10-13

Total Pages: 372

ISBN-13: 0231540388

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Anita Chari revives the concept of reification from Marx and the Frankfurt School to spotlight the resistance to neoliberal capitalism now forming at the level of political economy and at the more sensate, experiential level of subjective transformation. Reading art by Oliver Ressler, Zanny Begg, Claire Fontaine, Jason Lazarus, and Mika Rottenberg, as well as the politics of Occupy Wall Street, Chari identifies practices through which artists and activists have challenged neoliberalism's social and political logics, exposing its inherent tensions and contradictions.

Capitalism and Desire
Capitalism and Desire

Author: Todd McGowan

Publisher: Columbia University Press

Published: 2016-09-20

Total Pages: 305

ISBN-13: 0231542216

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Despite creating vast inequalities and propping up reactionary world regimes, capitalism has many passionate defenders—but not because of what it withholds from some and gives to others. Capitalism dominates, Todd McGowan argues, because it mimics the structure of our desire while hiding the trauma that the system inflicts upon it. People from all backgrounds enjoy what capitalism provides, but at the same time are told more and better is yet to come. Capitalism traps us through an incomplete satisfaction that compels us after the new, the better, and the more. Capitalism's parasitic relationship to our desires gives it the illusion of corresponding to our natural impulses, which is how capitalism's defenders characterize it. By understanding this psychic strategy, McGowan hopes to divest us of our addiction to capitalist enrichment and help us rediscover enjoyment as we actually experienced it. By locating it in the present, McGowan frees us from our attachment to a better future and the belief that capitalism is an essential outgrowth of human nature. From this perspective, our economic, social, and political worlds open up to real political change. Eloquent and enlivened by examples from film, television, consumer culture, and everyday life, Capitalism and Desire brings a new, psychoanalytically grounded approach to political and social theory.

Communication and Capitalism
Communication and Capitalism

Author: Christian Fuchs

Publisher: University of Westminster Press

Published: 2020-05-19

Total Pages: 406

ISBN-13: 1912656728

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‘An authoritative analysis of the role of communication in contemporary capitalism and an important contribution to debates about the forms of domination and potentials for liberation in today’s capitalist society.’ — Professor Michael Hardt, Duke University, co-author of the tetralogy Empire, Commonwealth, Multitude, and Assembly ‘A comprehensive approach to understanding and transcending the deepening crisis of communicative capitalism. It is a major work of synthesis and essential reading for anyone wanting to know what critical analysis is and why we need it now more than ever.’ — Professor Graham Murdock, Emeritus Professor, University of Loughborough and co-editor of The Handbook of Political Economy of Communications Communication and Capitalism outlines foundations of a critical theory of communication. Going beyond Jürgen Habermas’ theory of communicative action, Christian Fuchs outlines a communicative materialism that is a critical, dialectical, humanist approach to theorising communication in society and in capitalism. The book renews Marxist Humanism as a critical theory perspective on communication and society. The author theorises communication and society by engaging with the dialectic, materialism, society, work, labour, technology, the means of communication as means of production, capitalism, class, the public sphere, alienation, ideology, nationalism, racism, authoritarianism, fascism, patriarchy, globalisation, the new imperialism, the commons, love, death, metaphysics, religion, critique, social and class struggles, praxis, and socialism. Fuchs renews the engagement with the questions of what it means to be a human and a humanist today and what dangers humanity faces today.

Visualizing Taste
Visualizing Taste

Author: Ai Hisano

Publisher: Harvard University Press

Published: 2019-11-19

Total Pages: 345

ISBN-13: 0674242599

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Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.

Psychology and Capitalism
Psychology and Capitalism

Author: Ron Roberts

Publisher: John Hunt Publishing

Published: 2015-02-27

Total Pages: 116

ISBN-13: 1782796533

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Psychology and Capitalism is a critical and accessible account of the ideological and material role of psychology in supporting capitalist enterprise and holding individuals entirely responsible for their fate through the promotion of individualism.

The Spectacle 2.0
The Spectacle 2.0

Author: Marco Briziarelli

Publisher: University of Westminster Press

Published: 2017-12-17

Total Pages: 253

ISBN-13: 1911534459

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Spectacle 2.0 recasts Debord's theory of spectacle within the frame of 21st century digital capitalism. It offers a reassessment of Debord’s original notion of Spectacle from the late 1960s, of its posterior revisitation in the 1990s, and it presents a reinterpretation of the concept within the scenario of contemporary informational capitalism and more specifically of digital and media labour. It is argued that the Spectacle 2.0 form operates as the interactive network that links through one singular (but contradictory) language and various imaginaries, uniting diverse productive contexts such as logistics, finance, new media and urbanism. Spectacle 2.0 thus colonizes most spheres of social life by processes of commodification, exploitation and reification. Diverse contributors consider the topic within the book’s two main sections: Part I conceptualizes and historicizes the Spectacle in the context of informational capitalism; contributions in Part II offer empirical cases that historicise the Spectacle in relation to the present (and recent past) showing how a Spectacle 2.0 approach can illuminate and deconstruct specific aspects of contemporary social reality. All contributions included in this book rework the category of the Spectacle to present a stimulating compendium of theoretical critical literature in the fields of media and labour studies. In the era of the gig-economy, highly mediated content and President Trump, Debord’s concept is arguably more relevant than ever.

Postmodernism, or, The Cultural Logic of Late Capitalism
Postmodernism, or, The Cultural Logic of Late Capitalism

Author: Fredric Jameson

Publisher: Duke University Press

Published: 1992-01-06

Total Pages: 474

ISBN-13: 9780822310907

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Now in paperback, Fredric Jameson’s most wide-ranging work seeks to crystalize a definition of ”postmodernism”. Jameson’s inquiry looks at the postmodern across a wide landscape, from “high” art to “low” from market ideology to architecture, from painting to “punk” film, from video art to literature.

Coming to Our Senses
Coming to Our Senses

Author: Dierdra Reber

Publisher: Columbia University Press

Published: 2016-02-02

Total Pages: 369

ISBN-13: 0231540906

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Coming to Our Senses positions affect, or feeling, as our new cultural compass, ordering the parameters and possibilities of what can be known. From Facebook "likes" to Coca-Cola "loves," from "emotional intelligence" in business to "emotional contagion" in social media, affect has displaced reason as the primary catalyst of global culture. Through examples of feeling in the books, film, music, advertising, cultural criticism, and political discourse of the United States and Latin America, Reber shows how affect encourages the public to "reason" on the strength of sentiment alone. Well-being, represented by happiness and health, and ill-being, embodied by unhappiness and disease, form the two poles of our social judgment, whether in affirmation or critique. We must then reenvision contemporary politics as operating at the level of the feeling body, so we can better understand the physiological and epistemological conditions affirming our cultural status quo and contestatory strategies for emancipation.