Canadian Marketing Law Handbook
Author: Ronald E. Dimock
Publisher: Scarborough, Ont. : De Boo
Published: 1991
Total Pages: 322
ISBN-13:
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Author: Ronald E. Dimock
Publisher: Scarborough, Ont. : De Boo
Published: 1991
Total Pages: 322
ISBN-13:
DOWNLOAD EBOOKAuthor: Henry Lue
Publisher:
Published: 2012
Total Pages: 159
ISBN-13: 9780779851614
DOWNLOAD EBOOKAuthor: Brenda L. Pritchard
Publisher:
Published: 2012
Total Pages: 540
ISBN-13: 9780433472131
DOWNLOAD EBOOKAuthor: Peter Schotthöfer
Publisher: Kluwer Law International B.V.
Published: 2017-04-01
Total Pages: 1137
ISBN-13: 9041159606
DOWNLOAD EBOOKMost cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author: Nancy Breen
Publisher: McGraw-Hill Ryerson
Published: 2017-01-25
Total Pages: 592
ISBN-13: 9780070310063
DOWNLOAD EBOOKBreen/Ellis/Stephenson Canadian Business Law Today, First Edition, is an exciting new ground up product specifically designed for Canadian college courses, or for instructors that want concise business law coverage. Fundamental topics of Canadian business law such as the court and legal system, tort law, contract law, employment law, property law, and business organization are introduced and discussed. With an emphasis on active learning to engage students, Canadian Business Law Today contains current Canadian examples, legal scenarios, and case studies, along with comprehensive instructor resources to suit a variety of teaching and learning styles.
Author: IBP, Inc
Publisher: Lulu.com
Published: 2013-08
Total Pages: 315
ISBN-13: 1438769539
DOWNLOAD EBOOKCanada Business Law Handbook - Strategic Information and Basic Laws
Author: James B. Musgrove
Publisher:
Published: 2010
Total Pages: 514
ISBN-13: 9780779828647
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1969
Total Pages: 946
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert Goldscheider
Publisher: John Wiley & Sons
Published: 2002-10-29
Total Pages: 528
ISBN-13: 0471423181
DOWNLOAD EBOOKA definitive resource for professionals in licensing and technologymanagement In this comprehensive guide to licensing best practices, esteemedmembers of the Licensing Executives Society International offerin-depth discussion of a broad range of important topics in thefield of licensing, including: * Licensing issues in Europe, Asia, Australia, the Middle East,South Africa, and Latin America * Technology valuation * Technology management consulting * Licensing agreements and strategic partnerships * The expansion of the licensing profession * Patent procedures and protection in Europe * Trade secrets law and intellectual property assets * Issues in copyright, software, and Web sites * Trademarks, trade names, and trade dress * Licensing in the biotechnology industry * Pharmaceutical licensing * University licensing trends * Technology rights that are financial assets and instruments * IC-based corporate carve-outs * Licensing and litigation * ADR
Author: Louis Ben Zion Davis
Publisher: Aurora, Ont. : Canada Law Book
Published: 1985
Total Pages: 1190
ISBN-13:
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