Canadian Advertising Rates & Data
Author:
Publisher:
Published: 1986
Total Pages: 142
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author:
Publisher:
Published: 1986
Total Pages: 142
ISBN-13:
DOWNLOAD EBOOKAuthor: Lorna M. Daniells
Publisher: Univ of California Press
Published: 1976-01-01
Total Pages: 456
ISBN-13: 9780520029460
DOWNLOAD EBOOKAnnotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
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Published: 1989
Total Pages: 538
ISBN-13:
DOWNLOAD EBOOKAuthor: National Outdoor Advertising Bureau, Inc
Publisher:
Published: 1930
Total Pages: 87
ISBN-13:
DOWNLOAD EBOOKAuthor: Standard Rate & Data Service
Publisher:
Published: 1969
Total Pages: 1224
ISBN-13:
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Published: 1914
Total Pages: 1668
ISBN-13:
DOWNLOAD EBOOKAuthor:
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Published: 1990
Total Pages: 1058
ISBN-13:
DOWNLOAD EBOOKAuthor:
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Published: 1971
Total Pages: 512
ISBN-13:
DOWNLOAD EBOOKAuthor: James R. Ogden
Publisher: Bloomsbury Publishing USA
Published: 2009-12-22
Total Pages: 145
ISBN-13: 0313365830
DOWNLOAD EBOOKTwo experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.