Field Guide to California Agriculture

Field Guide to California Agriculture

Author: Paul Starrs

Publisher: Univ of California Press

Published: 2010-07-06

Total Pages: 504

ISBN-13: 0520265432

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"This book brings to life one of the most creative (and necessary) human endeavors and makes understandable the incredible complexity of California agriculture, one of the world's most daring experiments in feeding itself. A valuable resource that should be read by everyone—not just those of us who farm, but all of us who depend on farms."—Michael Ableman, farmer, photographer, and author of From the Good Earth, On Good Land, and Fields of Plenty. "No understanding of this state is possible without an understanding of its agriculture; that's how important this subject is."—Gerald Haslam, author of Workin' Man Blues: Country Music in California "A fascinating, intriguing, and sometimes even humorous exploration of California's agriculture, from broccoli to marijuana and beyond. At long last, a book everyday people can read to understand the state's biggest industry."—Louis Warren, University of California, Davis


Agritourism and Nature Tourism in California

Agritourism and Nature Tourism in California

Author: Holly George

Publisher: UCANR Publications

Published: 2011-01-01

Total Pages: 160

ISBN-13: 1601077424

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Agritourism has emerged as a viable financial option for many farms and ranches. Since the publication of the first edition of Agritourism and Nature Tourism, the landscape has changed as counties and local governments incorporate agritourism into their local plans. This new edition builds on the concepts of the first, and adds updated information on regulations, risk management, and new marketing trends.


From Farms to Incubators

From Farms to Incubators

Author: Amy Wu

Publisher: Craven Street Books

Published: 2021-04-20

Total Pages: 180

ISBN-13: 9781610355759

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An exciting look at how women entrepreneurs are transforming agriculture through high technology. 21st-century agriculture is now on the cutting edge of technological innovation. Drones, AI, sophisticated soil sensors, data analytics, blockchain, and robotics are transforming agriculture into the growing field of agtech. And women entrepreneurs are the driving spirits making this transformation happen. From Farms to Incubators presents inspiring stories of how women entrepreneurs from diverse cultural and ethnic backgrounds are leading the agtech revolution. Each agribusiness leader profiled in From Farms to Incubators tells her own story of how she used agtech innovation to solve specific business problems and succeed. These business cases demonstrate the influence of female innovation, the new technologies applied to agribusiness problems, and the career opportunities young women can find in agribusiness. From Farms to Incubators also documents the sweeping changes happening in American food production. Growers in the United States and around the world face rising challenges, including climate change, limited water and land supply, uncertainties in immigration policy, a severe labor shortage, and the problem of feeding a rising population estimated at 9 billion in 2050. The entrepreneurs profiled in From Farms to Incubators are the new leaders in tackling these problems through tech innovation. The women profiled speak frankly on the advantages and drawbacks of technological solutions to agriculture and offers lessons in making technology productive in real work. Offering both exhilarating role models for young women seeking high technology careers and a provocative glimpse into the future of food production, From Farms to Incubators documents how women leaders are profitably disrupting the world's oldest industry.