Innovations in Digital Branding and Content Marketing
Innovations in Digital Branding and Content Marketing

Author: Das, Subhankar

Publisher: IGI Global

Published: 2020-09-25

Total Pages: 311

ISBN-13: 1799844218

DOWNLOAD EBOOK

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Consumer Behavior and Marketing Action
Consumer Behavior and Marketing Action

Author: Henry Assael

Publisher: South Western Educational Publishing

Published: 1995

Total Pages: 824

ISBN-13:

DOWNLOAD EBOOK

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Advanced Hybrid Information Processing
Advanced Hybrid Information Processing

Author: Weina Fu

Publisher: Springer Nature

Published: 2023-03-21

Total Pages: 756

ISBN-13: 303128867X

DOWNLOAD EBOOK

This two-volume set constitutes the post-conference proceedings of the 6th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2022, held in Changsha, China, in September 29-30, 2022. The 109 full papers presented were selected from 276 submissions and focus on theory and application of hybrid information processing technology for smarter and more effective research and application. The theme of ADHIP 2022 was Hybrid Information Processing in Meta World. The papers are named in topical sections as follows: Information Extracting and Processing in Digital World; Education Based methods in Learning and Teaching; Various Systems for Digital World.

Research for Consumer Policy
Research for Consumer Policy

Author: William Michael Denney

Publisher:

Published: 1978

Total Pages: 292

ISBN-13:

DOWNLOAD EBOOK

This is the report on a special national conference dealing with the subject of Consumer Research for Consumer Policy. The conference was held July 28-29, 1977 in Cambridge, Massachusetts, and was hosted by the Center for Policy Alternatives at M.I.T. under funding support of the National Science Foundation. The purpose of the meetings was to begin building stronger connections between consumer research and consumer policy formulation in both the public and private sectors. The participants included nearly one hundred specialists from business, academia, consumer advocacy groups, and the private research community. This report includes: (1) an overview of the total proceedings, with recommendations for future such efforts; (2) a synthesis of issues raised in the workshops and open discussions of the conference; (3) the full texts of ten original papers prepared for this conference, accompanied by summaries of discussants remarks; and (4) an inventory of suggested research priorities in the consumer policy areas.