Electronic Commerce
Electronic Commerce

Author: Paul Timmers

Publisher: Wiley

Published: 2001-05-08

Total Pages: 288

ISBN-13: 9780471498407

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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Business to Business Electronic Commerce
Business to Business Electronic Commerce

Author: Merrill Warkentin

Publisher: IGI Global

Published: 2003-01-01

Total Pages: 312

ISBN-13: 9781931777704

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"The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented."

E-Commerce, E-Business and E-Service
E-Commerce, E-Business and E-Service

Author: Garry Lee

Publisher: CRC Press

Published: 2014-07-28

Total Pages: 261

ISBN-13: 1315762226

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The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a

The E-commerce Question and Answer Book
The E-commerce Question and Answer Book

Author: Anita Rosen

Publisher: Amacom Books

Published: 2002

Total Pages: 246

ISBN-13: 9780814471548

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This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

E-commerce and V-business
E-commerce and V-business

Author: Stuart Barnes

Publisher: Routledge

Published: 2007

Total Pages: 404

ISBN-13: 0750664932

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Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.

Introduction to E-commerce
Introduction to E-commerce

Author: Zheng Qin

Publisher: Springer Science & Business Media

Published: 2010-06-30

Total Pages: 527

ISBN-13: 3540496459

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Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Electronic Commerce: Concepts, Methodologies, Tools, and Applications

Author: Becker, Annie

Publisher: IGI Global

Published: 2007-12-31

Total Pages: 2522

ISBN-13: 1599049449

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Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Author: Lee, In

Publisher: IGI Global

Published: 2012-06-30

Total Pages: 514

ISBN-13: 1466618019

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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Electronic Commerce
Electronic Commerce

Author: Richard T. Watson

Publisher: Orange Grove Texts Plus

Published: 2009

Total Pages: 0

ISBN-13: 9781616100292

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This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.