Business to Business Direct Marketing

Business to Business Direct Marketing

Author: Robert W. Bly

Publisher: McGraw Hill Professional

Published: 1998

Total Pages: 424

ISBN-13: 9780844232430

DOWNLOAD EBOOK

Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.


No B.S. Direct Marketing

No B.S. Direct Marketing

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

Published: 2013-04-01

Total Pages: 196

ISBN-13: 1613082320

DOWNLOAD EBOOK

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.


Direct Marketing Management

Direct Marketing Management

Author: Mary Lou Roberts

Publisher: Prentice Hall International (UK)

Published: 1999

Total Pages: 472

ISBN-13: 9780130804341

DOWNLOAD EBOOK

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.


Business to Business Marketing

Business to Business Marketing

Author: Nick Ellis

Publisher: Oxford University Press, USA

Published: 2010-11-25

Total Pages: 381

ISBN-13: 0199551685

DOWNLOAD EBOOK

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.


The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide to Direct Marketing

Author: Robert W. Bly

Publisher: Penguin

Published: 2001

Total Pages: 394

ISBN-13: 9780028642109

DOWNLOAD EBOOK

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.


Direct Marketing Success Stories-- and the Strategies that Built the Businesses

Direct Marketing Success Stories-- and the Strategies that Built the Businesses

Author: Bob Stone

Publisher: N T C Business Books

Published: 1995

Total Pages: 278

ISBN-13: 9780844236650

DOWNLOAD EBOOK

Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.


The Direct Mail Solution

The Direct Mail Solution

Author: Craig Simpson

Publisher: Entrepreneur Press

Published: 2014-01-28

Total Pages: 250

ISBN-13: 1599185180

DOWNLOAD EBOOK

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.


Magnetic Marketing

Magnetic Marketing

Author: Dan S. Kennedy

Publisher: Forbesbooks

Published: 2018

Total Pages: 0

ISBN-13: 9781946633743

DOWNLOAD EBOOK

MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com


International Direct Marketing

International Direct Marketing

Author: Manfred Krafft

Publisher: Springer Science & Business Media

Published: 2007-10-14

Total Pages: 339

ISBN-13: 3540396322

DOWNLOAD EBOOK

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.