商业研究方法
Author: Donald R. Cooper
Publisher:
Published: 2006
Total Pages: 480
ISBN-13: 9787300084213
DOWNLOAD EBOOK教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
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Business Research Methods
Author: Donald R. Cooper
Publisher: Irwin/McGraw-Hill
Published: 2003-01-01
Total Pages: 857
ISBN-13: 9780072498707
DOWNLOAD EBOOKCooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Business Research Methods
Author: Alan Bryman
Publisher: Oxford University Press, USA
Published: 2007
Total Pages: 822
ISBN-13: 0199284989
DOWNLOAD EBOOKAn adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Business Research Methods
Author: S. N. Murthy
Publisher: Excel Books India
Published: 2009
Total Pages: 416
ISBN-13: 9788174465795
DOWNLOAD EBOOKBusiness research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Business Research Methods and Statistics Using SPSS
Author: Robert P Burns
Publisher: SAGE
Published: 2008-11-20
Total Pages: 557
ISBN-13: 1446204766
DOWNLOAD EBOOKIdeal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently
Business Research Methodology
Author: Sergey K. Aityan
Publisher: Springer Nature
Published: 2022-01-01
Total Pages: 519
ISBN-13: 3030768570
DOWNLOAD EBOOKThis book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Business Research Methods
Author: Sheila Cameron
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9788174468789
DOWNLOAD EBOOKBusiness Research Methods
Author: Anthony James Veal
Publisher:
Published: 2005
Total Pages: 362
ISBN-13: 9781741032536
DOWNLOAD EBOOKThe ability to gather, analyse, evaluate, present and utilise information is an essential competency for the modern manager and is the essence of business research. Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach. The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis. Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach. The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis. About the Author A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing.. About the Author A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing..
Research Methods and Statistics for Business
Author: Robert N. Lussier
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9781577666585
DOWNLOAD EBOOKSummary: "Research Methods and Statistics for Business ... includes 30 research designs and 30 bivariate and multivariate statistical tests, taking students through a step-by-step process to select the appropriate statistical method. The authorʼs approach effectively integrates research and statistics, beginning with research methodology and then guiding students through the process of conducting their own statistical research, from the initial process of selecting the research topic through the finished research paper."--Waveland website, viewed 10th June, 2011.
Introduction to Business Research Methods
Author: S. Shajahan
Publisher: Jaico Publishing House
Published: 2014-01-04
Total Pages: 580
ISBN-13: 8184950330
DOWNLOAD EBOOKIntroduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book
