Business in Action, Global Edition
Business in Action, Global Edition

Author: John V. Thill

Publisher:

Published: 2014-12-02

Total Pages: 600

ISBN-13: 9781292077062

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For courses in Introduction to Business An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it Business in Action, Seventh Edition is uniquely positioned to help today's students become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. * Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. * Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.* Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles. MyBizLab(R) is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Intrapreneuring in Action
Intrapreneuring in Action

Author: Gifford Pinchot

Publisher: Berrett-Koehler Publishers

Published: 1999-12-06

Total Pages: 194

ISBN-13: 9781576750612

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Based on the combined experience of the authors in helping to develop and launch over 400 new products and new businesses, this volume shows organizational leaders how to make good use of their peoples intrapreneural energy. How? By helping them direct that energy toward what is most important and allowing them to use it with considerable freedom

Just Business
Just Business

Author: Elaine Sternberg

Publisher: Oxford University Press on Demand

Published: 2000

Total Pages: 302

ISBN-13: 9780198296621

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Featuring an Ethical Decision Model, this text explains why being ethical is fully compatible with doing business, discusses what business has to do in order to be ethical, and looks at how properly structured systems can promote ethical business conduct that maximizes owner value.

True Story
True Story

Author: Ty Montague

Publisher: Harvard Business Press

Published: 2013

Total Pages: 234

ISBN-13: 1422170683

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Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.

Social Marketing in Action
Social Marketing in Action

Author: Debra Z. Basil

Publisher: Springer

Published: 2019-05-24

Total Pages: 474

ISBN-13: 3030130207

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This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Business Ethics in Action
Business Ethics in Action

Author: Domènec Melé

Publisher: Red Globe Press

Published: 2009-06-25

Total Pages: 458

ISBN-13:

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It is argued that, without neglecting efficiency or profits, human well-being should be the first priority of every business. Business Ethics in Action defends the need to orient business to people. Drawing on the author's extensive experience in teaching business ethics at one of Europe's leading business schools, this textbook overcomes common approaches in which business ethics is presented exclusively as a tool for solving ethical dilemmas by applying principled theories. Business Ethics focuses on both principles and virtues, although emphasizing virtues as the key for human flourishing. Through illustrative case studies and interesting pedagogy, this book will be accessible and practical, aiding students in applying the foundations and principles of business ethics to real world situations.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Business of Talk
Business of Talk

Author: Deirdre Boden

Publisher: Polity

Published: 1994-10-27

Total Pages: 292

ISBN-13: 9780745613567

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This book is a bold and innovative analysis of the role of talk in business firms and organizations in general. Like all other organizations, business firms are run primarily through talk. Boden illustrates the significance of conversation analysis as a means of studying organizational structures.

Activiti in Action
Activiti in Action

Author: Tijs Rademakers

Publisher: Simon and Schuster

Published: 2012-07-11

Total Pages: 690

ISBN-13: 163835247X

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Summary Activiti in Action is a comprehensive tutorial designed to introduce developers to the world of business process modeling using Activiti. Before diving into the nuts and bolts of Activiti, this book presents a solid introduction to BPMN 2.0 from a developer's perspective. About the Technology Activiti streamlines the implemention of your business processes: with Activiti Designer you draw your business process using BPMN. Its XML output goes to the Activiti Engine which then creates the web forms and performs the communications that implement your process. It's as simple as that. Activiti is lightweight, integrates seamlessly with standard frameworks, and includes easy-to-use design and management tools. About the Book Activiti in Action introduces developers to business process modeling with Activiti. You'll start by exploring BPMN 2.0 from a developer's perspective. Then, you'll quickly move to examples that show you how to implement processes with Activiti. You'll dive into key areas of process modeling, including workflow, ESB usage, process monitoring, event handling, business rule engines, and document management integration. Written for business application developers. Familiarity with Java and BPMN is helpful but not required. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Activiti from the ground up Dozens of real-world examples Integrate with standard Java tooling Table of Contents PART 1 INTRODUCING BPMN 2.0 AND ACTIVITI Introducing the Activiti framework BPMN 2.0: what's in it for developers? Introducing the Activiti tool stack Working with the Activiti process engine PART 2 IMPLEMENTING BPMN 2.0 PROCESSES WITH ACTIVITI Implementing a BPMN 2.0 process Applying advanced BPMN 2.0 and extensions Dealing with error handling Deploying and configuring the Activiti Engine Exploring additional Activiti modules PART 3 ENHANCING BPMN 2.0 PROCESSES Implementing advanced workflow Integrating services with a BPMN 2.0 process Ruling the business rule engine Document management using Alfresco Business monitoring and Activiti PART 4 MANAGING BPMN 2.0 PROCESSES? Managing the Activiti Engine

Business Ethics in Action
Business Ethics in Action

Author: Domènec Melé

Publisher: Bloomsbury Publishing

Published: 2019-10-25

Total Pages: 425

ISBN-13: 1137610441

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This comprehensive textbook, packed with international cases, places individual human action at the heart of ethical business, arguing that business ethics guides human excellence in businesses. With its unique person-centred approach and student-centred pedagogy, this book will help students to discover and frame ethical issues in business, allowing them to gain an understanding of the role of ethical values and moral character in leadership, reason about ethical dilemmas, and reflect on how to improve business and organizational conditions from an ethical perspective. With international and up-to-date case studies drawn from a wide range of business contexts, this book helps students to apply the foundations and principles of business ethics to real world situations. With a strong theoretical unpinning that supports positive practical action, this is an ideal textbook for Business Ethics students at undergraduate, postgraduate and MBA level. New to this Edition: - Thoroughly updated throughout - All new case studies - Increased coverage of: immigration; climate change; social networking; organizational culture; transnational corporations; ecological issues; environmental, social and corporate governance - Increased international coverage, in particular of Asia, the Middle East and Africa - A new companion website with instructor and student resources