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Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today. Note: This is the standalone book, if you want the book/access card order the ISBN below; 013303402X / 9780133034028 Business Essentials Plus NEW MyBizLab with Pearson eText -- Access Card Package Package consists of: 013266402X / 9780132664028 Business Essentials 013266514X / 9780132665148 2012 MyBizLab with Pearson eText -- Access Card -- for Business Essentials
For Introduction to Business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. Also Available with MyBizLab ® This title is available with MyBizLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for: 0134473639 / 9780134473635 Business Essentials Plus MyBizLab with Pearson eText -- Access Card Package Package consists of: 0134271122 / 9780134129969 Business Essentials 0134150031 / 9780134150031 MyBizLab with Pearson eText -- Access Card -- for Business Essentials
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
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For courses in Introduction to Business An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it Business in Action, Seventh Edition is uniquely positioned to help today's students become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. * Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. * Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.* Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles. MyBizLab(R) is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For Introduction to Business Courses Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business—and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today. MyBizLab for Business Essentials is a total learning package. MyBizLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
The Ever-Changing Mold of Modern Business Communication.Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
