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Author: Oscar Barros
Publisher: Business Expert Press
Published: 2016-10-14
Total Pages: 203
ISBN-13: 1631575694
DOWNLOAD EBOOKThis book provides the foundations of BE, reviews the disciplines integrated within its methodology, and presents plentiful evidence of its power by giving detailed application cases, including impressive results in private and public situations.
Author: Oscar Barros
Publisher: Business Expert Press
Published: 2016-12-02
Total Pages: 184
ISBN-13: 1631575716
DOWNLOAD EBOOKThis book is a sequel to Business Engineering and Service Design, published by this editorial, which provides the foundations of Business Engineering; it is dedicated to health care, presenting our view of the foundations for the design of institutions that provide such service, general architectures for making designs operative, and many real cases that show how to do formal design and the benefits to be obtained.
Author: Nagy K. Hanna
Publisher: Business Expert Press
Published: 2017-04-04
Total Pages: 182
ISBN-13: 1631578146
DOWNLOAD EBOOKThis book considers the opportunities and challenges of harnessing digital technologies for improved public services and governance. It focuses on the challenges of applying digital technologies in developing countries, where dramatic results can be realized. It addresses questions like these: How can digital technologies help enhance transparency, accountability, and participation to improve service design and delivery? Where are the opportunities to enhance key areas of governance and public service delivery? What are the promising practices to strengthen supply and mobilize demand for good governance and service delivery? What are the emerging lessons from recent experience? The author explains with real cases how ICT can be deployed to improve public sector efficiency and accountability for resource management; improve access and quality of public services for citizens; enhance transparency and reduce costs of government-business transactions, support entrepreneurship, attract private investment, and reduce the burden of regulation; and enhance the effectiveness of political oversight and policy institutions. This book details the importance of understanding the social, political, and institutional contexts and the policies that might scale up ICT for governance and public service improvement.
Author: Tony Morgan
Publisher: Business Expert Press
Published: 2017-03-07
Total Pages: 131
ISBN-13: 1631576321
DOWNLOAD EBOOKInnovation can be a challenging subject. At its worst, it is a meaningless buzzword. At its best, it is a means of driving differentiating value for an organization. But how can innovation be consistently achieved in the context of a client–service provider relationship? This publication provides a practical framework, with clear supporting recommendations, for clients and service providers to work together to overcome challenges and successfully manage, develop, and deliver innovation as a key part of their ongoing service relationship. Real-world experience, guidance, and examples are provided to assist and enable organizations to gain additional value with their service partners through delivery of innovation by design rather than by accident. Although targeted at service relationships between clients and external service providers, the content and recommendations are equally applicable and relevant for enterprises driving innovation internally or as part of a wider ecosystem.
Author: Gautam Mahajan
Publisher: Business Expert Press
Published: 2017-10-30
Total Pages: 190
ISBN-13: 1631579894
DOWNLOAD EBOOKCustomer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!
Author: Praeg, Claus-Peter
Publisher: IGI Global
Published: 2010-09-30
Total Pages: 348
ISBN-13: 1616928913
DOWNLOAD EBOOK"This book gives both scientists and practical experts an insight into the many different facets of IT service quality management"--Provided by publisher.
Author: Gary L. Lilien
Publisher: DecisionPro
Published: 2013
Total Pages: 287
ISBN-13: 0985764805
DOWNLOAD EBOOKThe 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
Published: 2008-10-31
Total Pages: 5266
ISBN-13: 1605660272
DOWNLOAD EBOOK"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Author: Steven de Haes
Publisher: Academic Conferences Limited
Published: 2014
Total Pages: 406
ISBN-13: 1910309419
DOWNLOAD EBOOKAuthor: Paul Grefen
Publisher: Edward Elgar Publishing
Published: 2024-08-06
Total Pages: 451
ISBN-13: 1802206094
DOWNLOAD EBOOKMany organizations are currently undertaking digital transformation to improve their business processes and better achieve their goals. This Handbook provides a comprehensive overview of contemporary trends and research at the point where business process management and digital transformation meet. Presenting a multidisciplinary approach, it demonstrates the close link between these two fields through engagement with theory and practice.
