Produced for unit MBA882 (Business economics 2) offered by the School of Management in Deakin University's Open Campus Program for the Master of Business Administration.
Fundamentals of Economics for Business is an innovative text designed specifically for students in business education programs. It provides a comprehensive yet accessible introduction to the key economic issues relevant to present or future business decision-makers. Reflecting the requirements of globalization, the content is international in scope and is applicable worldwide. The material is easily adaptable to courses of different lengths and educational objectives, including a one-semester MBA course, economics courses in an undergraduate commerce or business degree, or an executive MBA program.This second edition adds significant new material on production costs, managerial economics, growth and competitiveness, and includes new case studies with applications to international business.
Business Economics - B.Com Semester-II (According to Minimum Uniform Syllabus Prescribed by National Education Policy): 1. FAMOUS ECONOMIST OF INDIA 2. BUSINESS ECONOMICS : AN INTRODUCTION 3. THEORY OF DEMAND 4. ELASTICITY OF DEMAND 5. DEMAND FORECASTING 6. THEORY OF COST (Short Run and Long Run Cost Curve) 7. PRODUCTION FUNCTION AND LAW OF VARIABLE PROPORTION 8. EQUAL PRODUCT CURVE ANALYSIS : OPTIMUM COMBINATION OF FACTOR AND EXPANSION PATH 9. RETURNS OF SCALE 10. ECONOMIES OF SCALE 11. PRICE AND OUTPUT DETERMINATION UNDER PERFECT COMPETITION 12. PRICE AND OUTPUT UNDER MONOPOLY 13. PRICE AND OUTPUT UNDER IMPERFECT OR MONOPOLISTIC COMPETITION 14. BUSINESS OR TRADE CYCLE 15. THEORIES OF DISTRIBUTION 16. WAGES 17. RENT 18. INTEREST 19. PROFIT
Renowned for his engaging style and clarity of explanation, the author carefully guides you through econmic concepts and models, using stimulating examples and questions to help reinforce learning and test your understanding.
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.