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Author: Hory Sankar Mukerjee
Publisher: OUP India
Published: 2012-11-29
Total Pages: 0
ISBN-13: 9780198073475
DOWNLOAD EBOOKBusiness Communication: Connecting at work is a comprehensive textbook designed especially for the post graduate students of business management. It takes a practice oriented approach to explain the core concepts of business communication with the help of examples, case studies, exhibits and illustrations.
Author: Kathryn Rentz
Publisher: Irwin/McGraw-Hill
Published: 2010-02-01
Total Pages: 657
ISBN-13: 9780071220972
DOWNLOAD EBOOKBusiness Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Author: Peter Cardon
Publisher: McGraw-Hill Education
Published: 2015-01-14
Total Pages: 592
ISBN-13: 9780073403281
DOWNLOAD EBOOKThe Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Author: Kelly M. Quintanilla
Publisher: SAGE Publications
Published: 2019-01-02
Total Pages: 634
ISBN-13: 150636957X
DOWNLOAD EBOOKRecipient of the 2020 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Business and Professional Communication provides students with the knowledge and skills they need to move from interview candidate, to team member, to leader. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.
Author: Marie Flatley
Publisher: McGraw-Hill/Irwin
Published: 2011-02-02
Total Pages: 0
ISBN-13: 9780073403168
DOWNLOAD EBOOKM: Business Communication was created with students' and professors' needs in mind. Written by the co-authors of Lesikar's Business Communication: Making Connections in a Digital World, 12/e, it provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. M: Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book in the field. It has realistic examples that are both consumer-and business-oriented. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Student friendly design - M: Business Communication was written and designed with today's student reader in mind. The layout and design provides student visual stimulation they've come to expect. The content was written to focus on the key concepts only The examples provided have been selected for greater student appeal. The writing style is highly readable with today's student reader in mind. ALL END OF CHAPTER MATERIAL IS LOCATED ONLINE ON THE OLC. Study/Prep Cards: these Study Cards are come bound in to each new book. There is 1 Study Card for each chapter. They do not regurgitate information from the text, which allows students to use the card passively. Instead, the front of the card asks the student to write what he/she recalls from each of the learning objectives in the chapter. After completing this step, the student turns to the back to review the learning objectives broken down into bulleted lists, and then completes fill-in-the-blank application questions to test their knowledge beyond basic comprehension. The answers to these application questions are available on the bottom of the card (upside down). The point of these cards is to create useful exercises that actually help students LEARN and remember, as opposed to passively reading (or not reading) the cards.
Author: Scott McLean
Publisher:
Published: 2010
Total Pages: 408
ISBN-13: 9781936126118
DOWNLOAD EBOOKAuthor: Mary Ellen Guffey
Publisher: South Western Educational Publishing
Published: 2004
Total Pages: 0
ISBN-13: 9780324233643
DOWNLOAD EBOOKThis text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Veera Thakur
Publisher: Thakur Publication Private Limited
Published: 2024-11-01
Total Pages: 192
ISBN-13: 936180118X
DOWNLOAD EBOOKBuy E-Book of BUSINESS COMMUNICATION For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP
Author: Catherine Sheldrick Ross
Publisher: American Library Association
Published: 2013-07-17
Total Pages: 473
ISBN-13: 155570929X
DOWNLOAD EBOOKThe new third edition of Communicating Professionally is completely revised with new sections outlining the opportunities offered by contemporary communication media.
Author: Dadwal, Sumesh Singh
Publisher: IGI Global
Published: 2019-11-15
Total Pages: 532
ISBN-13: 1799801330
DOWNLOAD EBOOKConnected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
