Business and Social Media in the Middle East
Business and Social Media in the Middle East

Author: Nehme Azoury

Publisher: Springer Nature

Published: 2020-06-25

Total Pages: 199

ISBN-13: 3030459608

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This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

Business Politics in the Middle East
Business Politics in the Middle East

Author: Steffen Hertog

Publisher: Hurst Publishers

Published: 2013-04-25

Total Pages: 386

ISBN-13: 1849042357

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Although most Arab countries remain authoritarian, many have undergone a restructuring of state-society relations in which lower- and middle-class interest groups have lost ground while big business has benefited in terms of its integration into policy-making and the opening of economic sectors that used to be state-dominated. Arab businesses have also started taking on aspects of public service provision in health, media and education that used to be the domain of the state; they have also become increasingly active in philanthropy. The ‘Arab Spring,’ which is likely to lead to a more pluralistic political order, makes it all the more important to understand business interests in the Middle East, a segment of society that on the one hand has often been close to the ancien regime, but on the other will play a pivotal role in a future social contract. Among the topics addressed by the authors are the role of business in recent regime change; the political outlook of businessmen; the consequences of economic liberalisation on the composition of business elites in the Middle East; the role of the private sector in orienting government policies; lobbying of government by business interests and the mechanisms by which governments seek to keep businesses dependent on them.

Media in the Middle East
Media in the Middle East

Author: Nele Lenze

Publisher: Springer

Published: 2017-11-16

Total Pages: 288

ISBN-13: 3319657712

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This edited volume offers the first extended, cross-disciplinary exploration of the cumulative problems and increasing importance of various forms of media in the Middle East. Leading scholars with expertise in Middle Eastern studies discuss their views and perceptions of the media’s influence on regional and global change. Focusing on aspects of economy, digital news, online businesses, gender-related issues, social media, and film, the contributors of this volume detail media’s role in political movements throughout the Middle East. The volume illustrates how the increase in Internet connections and mobile applications have resulted in an emergence of indispensable tools for information acquisition, dissemination, and activism.

Digital Authoritarianism in the Middle East
Digital Authoritarianism in the Middle East

Author: Marc Owen Jones

Publisher: Oxford University Press

Published: 2022-07-15

Total Pages: 320

ISBN-13: 0197676502

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You are being lied to by people who don't even exist. Digital deception is the new face of information warfare. Social media has been weaponised by states and commercial entities alike, as bots and trolls proliferate and users are left to navigate an infodemic of fake news and disinformation. In the Persian Gulf and the wider Middle East, where authoritarian regimes continue to innovate and adapt in the face of changing technology, online deception has reached new levels of audacity. From pro-Saudi entities that manipulate the tweets of the US president, to the activities of fake journalists and Western PR companies that whitewash human rights abuses, Marc Owen Jones' meticulous investigative research uncovers the full gamut of tactics used by Gulf regimes and their allies to deceive domestic and international audiences. In an age of global deception, this book charts the lengths bad actors will go to when seeking to impose their ideology and views on citizens around the world.

Social Media Is Bullshit
Social Media Is Bullshit

Author: B. J. Mendelson

Publisher: St. Martin's Press

Published: 2012-09-04

Total Pages: 239

ISBN-13: 1250017505

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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Advertising in MENA Goes Digital
Advertising in MENA Goes Digital

Author: Ilhem Allagui

Publisher: Routledge

Published: 2019-03-29

Total Pages: 349

ISBN-13: 1000006956

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An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.

Business and Education in the Middle East
Business and Education in the Middle East

Author: N. Azoury

Publisher: Springer

Published: 2014-07-29

Total Pages: 160

ISBN-13: 1137396962

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Business and Education in the Middle East brings together academic and business expertise in order to come up with long-term strategies that will have a great effect on the university performance and governance. The book shares experiences and knowledge to explore innovative strategies and plans with a new perspective for the future.

Networks of Privilege in the Middle East: The Politics of Economic Reform Revisited
Networks of Privilege in the Middle East: The Politics of Economic Reform Revisited

Author: S. Heydemann

Publisher: Springer

Published: 2004-08-20

Total Pages: 335

ISBN-13: 1403982147

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This volume explores the role of informal networks in the politics of Middle Eastern economic reform. The editor's introduction demonstrates how network-based models overcome limitations in existing approaches to the politics of economic reform. The following chapters show how business-state networks in Egypt, Morocco, Tunisia, Syria, Lebanon, and Jordan have affected privatization programs and the reform of fiscal policies. They help us understand patterns and variation in the organization and outcome of economic reform programs, including the opportunities that economic reforms offered for reorganizing networks of economic privilege across the Middle East.

Doing Business in the Middle East
Doing Business in the Middle East

Author: Donna Marsh

Publisher: Robinson

Published: 2015-05-11

Total Pages: 292

ISBN-13: 1472135679

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This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes: - The practical impact of Islam on business - Safety and security in the region - Business etiquette - Political and social do's and don'ts The practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.

Startup Rising
Startup Rising

Author: Christopher M. Schroeder

Publisher: St. Martin's Press

Published: 2013-08-13

Total Pages: 256

ISBN-13: 1137356715

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Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity. Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.