When the Milwaukee Braves moved to Atlanta after the 1965 season, many impassioned fans grew indifferent to baseball. Others--namely car dealer Bud Selig--decided to fight for the beloved sport. Selig formed an ownership group with the goal of winning a new franchise. They faced formidable opposition--American League President Joe Cronin, lawyer turned baseball commissioner Bowie Kuhn, and other AL team owners would not entertain the notion of another team for the city. This first ever history of baseball's return to Milwaukee covers the owners, teams and ballparks behind the rise and fall of their Braves, the five-year struggle to acquire a new team, the relocation of a major league club a week prior to the 1970 season and how the Brewers created an identity and built a fan base and a contending team.
This official commemorative book tells the stories behind all the iconic moments, the legendary players and coaches, and so much more. Featuring hundreds of stunning photographs and insightful writing from team reporter Adam McCalvy, this is a deluxe, essential celebration of Brewers baseball, from the field to the clubhouse and beyond.
The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
Now fully revised and updated for 2023! Chronicling the Brewers from the Suds Series of 1982 to the MVP season of Christian Yelich in 2018, and from Bambi's Bombers of the late '70s to Harvey's Wallbangers of the early '80s, Bill Schroeder, a longtime Brewers color commentator and former Brewers catcher, provides insight into the Brewers inner sanctum as only he can. Read about what goes on in the equipment and training rooms, how batting practice can be chaotic, what it's like to travel with the team, and off-the-wall anecdotes, like the time Steve Sparks injured his shoulder trying to rip a phone book in half after listening to a motivational speaker.
Most Brewers fans have enjoyed a beer and a brat at Miller Park, proudly sported a hat with the iconic ball-in-glove logo, and listened to Bob Uecker call a game. Names like Pete Yuckovich and Gorman Thomas are just as familiar as Robin Yount and Paul Molitor. But even the most die-hard fans don't know everything about their beloved Brewers. In 100 Things Brewers Fans Should Know & Do Before They Die, Tom Haudricourt has assembled the facts, traditions, and achievements sure to educate and entertain true fans. Do you know which player regularly stopped by tailgates before games? Which pitcher worked as a garbageman before joining the Brewers? And why was Uecker's first scouting report covered in mashed potatoes and gravy? All of the key figures and events are here: Bud Selig's purchase of the Seattle Pilots in 1970; Harvey's Wallbangers of the early 1980s; the 2011 NL Central title, and even the team's recent development under manager Craig Counsell.
How could a small Belgian brewer become the world's largest brewing group within two decades? Interbrew's transformation into InBev and then into Anheuser-Busch InBev (AB-InBev) is emblematic of the race for unchallenged market domination between the world's four biggest brewing companies. The Beer Monopoly explores how this happened and examines the economic drivers behind globalisation. AB-InBev's takeover of SABMiller - the world's number one and two brewers respectively - closes an amazig epoch in beer history. This book charts the fascinating rise of these two brewing ginants as they showed that dealmaking provided a faster path to profit growth than any sales hike could ever accomplish. The importance of deals - those made and those missed - is also visible in the track record of Heineken and Carlsberg, the brewers on the next two rungs of the global ladder. While all of these brewers pursued the goal of building empires, each had different reasons and faced a viriety of obstacles along the way. Sharing a keen interest in the brewing industry - not to mention a passion beer - two economists, Ina Verstl and Ernst Faltermeier, have provided a timely out-of-the-box analysis of globalisation.
Milwaukee's City Hall on East Wells and North Water streets is a landmark. Not only officially, but as part of Milwaukee's identity, from the city's flag to the Laverne and Shirley sit-com in the 1970s. The site for this familiar building was not easily chosen. The final location was not the first choice for most of Milwaukee's movers and shakers, and after it was finally settled upon, the difficulties only became bigger. Battles over designs and the bidding process became politically heated and personal in nature. Cost overruns in the construction, although common at the time, grew to gigantic proportions. The completed building was, however, structurally sound and pleasing to the eye. Still standing 115 years later, it is a monument to the Milwaukee government officials, architect and builder.
"The Draught Beer Quality Manual provides detailed information on draught line cleaning, system components and design, pressure and gas balance, proper pouring, and glassware sanitation. Covers both direct- and long-draw draught systems, important safety tips, and visual references. Written for draught system installers, beer wholesalers, retailers, and brewers"--
Milwaukee Brewers ABC is the ultimate alphabet book for every young Brewers fan! A is for at-bat (Hank Aaron), B is for Bernie's Dugout, S is for the slide in Miller Park and, of course, W is for Wild Card (the 2008 NL Wild Card team)! Toddlers will love learning their letters with all the great symbols and players of their favorite team. The book is even shaped like a baseball jersey and features the home game jersey as the cover.
