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Author: Stéphane Hogue
Publisher: Sams Publishing
Published: 2001
Total Pages: 0
ISBN-13: 9780672321771
DOWNLOAD EBOOKExpert advice is presented with award-winning clarity on how to get up to speed quickly on Wireless Application Protocol (WAP) applications. The CD contains a full version (partially disabled) of MobileDev 2.0, SDKs and browsers from Nokia, phone.com, Perl, and a freeware Web server.
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Published: 1997
Total Pages: 3310
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DOWNLOAD EBOOKAuthor: Arthur James Wells
Publisher:
Published: 2003
Total Pages: 2248
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DOWNLOAD EBOOKAuthor: Valerie K. Jones
Publisher: Bloomsbury Publishing USA
Published: 2016-09-19
Total Pages: 845
ISBN-13: 1440833435
DOWNLOAD EBOOKThe era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author: R.K. Ghosh
Publisher: Springer
Published: 2017-04-20
Total Pages: 576
ISBN-13: 9811039410
DOWNLOAD EBOOKThis book examines two main topics, namely, Wireless Networking and Mobile Data Management. It is designed around a course the author began teaching to senior undergraduate and master’s students at the Department of Computer Science & Engineering of the Indian Institute of Technology Kanpur. The first part of the book, consisting of eight chapters, including the introduction, focuses exclusively on wireless networking aspects. It begins with cellular communication systems, which provided the foundation of wireless networking principles. Three subsequent chapters are devoted to the Global System for Mobile communication (GSM), Wireless Local Area Network (WLAN), Bluetooth, infrared (IR), ZigBee and 6LoWPAN protocols. There is also a chapter on routings in ad hoc networks, an area that is currently being intensively researched due to its potential applications in areas of vehicular network, traffic management, tactical and military systems. Furthermore, the book discusses mobile operating systems and wireless network application level protocols such as Wireless Application Protocols (WAP), Mobile IP and Mosh. The second part highlights mobile data management. It addresses the issues like location management, the importance of replication and caching in mobile environments, the concept of broadcast disk and indexing in air, storage systems for sharing data in mobile environments, and building smart environments. Given that the design of algorithms is the key to applications in data management; this part begins with a chapter on the type of paradigm shift that has been introduced in the design of algorithms, especially due to asymmetry in mobile environments. Lastly, the closing chapter of the book explores smart environments, showing the readers how wireless technology and mobile data management can be combined to provide optimum comfort for human life. Though the book has been structured as a monograph, it can be used both as a textbook and as a reference material for researchers and developers working in the area.
Author: Vedat Coskun
Publisher: John Wiley & Sons
Published: 2012-02-13
Total Pages: 392
ISBN-13: 1119971098
DOWNLOAD EBOOKThis book provides the technical essentials, state-of-the-art knowledge, business ecosystem and standards of Near Field Communication (NFC)by NFC Lab – Istanbul research centre which conducts intense research on NFC technology. In this book, the authors present the contemporary research on all aspects of NFC, addressing related security aspects as well as information on various business models. In addition, the book provides comprehensive information a designer needs to design an NFC project, an analyzer needs to analyze requirements of a new NFC based system, and a programmer needs to implement an application. Furthermore, the authors introduce the technical and administrative issues related to NFC technology, standards, and global stakeholders. It also offers comprehensive information as well as use case studies for each NFC operating mode to give the usage idea behind each operating mode thoroughly. Examples of NFC application development are provided using Java technology, and security considerations are discussed in detail. Key Features: Offers a complete understanding of the NFC technology, including standards, technical essentials, operating modes, application development with Java, security and privacy, business ecosystem analysis Provides analysis, design as well as development guidance for professionals from administrative and technical perspectives Discusses methods, techniques and modelling support including UML are demonstrated with real cases Contains case studies such as payment, ticketing, social networking and remote shopping This book will be an invaluable guide for business and ecosystem analysts, project managers, mobile commerce consultants, system and application developers, mobile developers and practitioners. It will also be of interest to researchers, software engineers, computer scientists, information technology specialists including students and graduates.
Author: Lyza Gardner
Publisher: "O'Reilly Media, Inc."
Published: 2011-12-15
Total Pages: 481
ISBN-13: 1449302661
DOWNLOAD EBOOKLooks at how to create an effective mobile Web page, tackling both technical and strategic approaches to mobile web design and including the latest development techniques.
Author: Ken Beatty
Publisher: Routledge
Published: 2013-11-04
Total Pages: 304
ISBN-13: 1317862872
DOWNLOAD EBOOKComputers play a crucial and rapidly evolving role in education, particularly in the area of language learning. Far from being a tool mimicking a textbook or teacher, Computer-Assisted Language Learning (CALL) has the power to transform language learning through the pioneering application of innovative research and practices. Technological innovation creates opportunities to revisit old ideas, conduct new research and challenge established beliefs, meaning that the field is constantly undergoing change. This fully revised second edition brings teachers and researchers up-to-date by offering: A comprehensive overview of CALL and current research issues Step-by-step instructions on conducting research projects in CALL Extensive resources in the form of contacts, websites and free software references A glossary of terms related to CALL Closely linked to other branches of study such as autonomy in language learning and computer science, CALL is at the cutting edge of current research directions. This book is essential reading for all teachers and researchers interested in using CALL to make language learning a richer, more productive and more enjoyable task. Ken Beatty has taught at colleges and universities in Canada, Asia and the Middle East. His publications include more than 100 textbooks for learning English as a Second Language, as well as various websites, CD-ROMs and educational videos.
Author: Dieter Fensel
Publisher: MIT Press
Published: 2005
Total Pages: 516
ISBN-13: 9780262562126
DOWNLOAD EBOOKA guide to the Semantic Web, which will transform the Web into a structured network of resources organized by meaning and relationships.
