Building Data Mining Applications for CRM

Building Data Mining Applications for CRM

Author: Alex Berson

Publisher: McGraw-Hill Companies

Published: 2000

Total Pages: 548

ISBN-13:

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Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --


Handbook of Statistical Analysis and Data Mining Applications

Handbook of Statistical Analysis and Data Mining Applications

Author: Ken Yale

Publisher: Elsevier

Published: 2017-11-09

Total Pages: 824

ISBN-13: 0124166458

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Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. - Includes input by practitioners for practitioners - Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models - Contains practical advice from successful real-world implementations - Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions - Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications


Data Mining Applications with R

Data Mining Applications with R

Author: Yanchang Zhao

Publisher: Academic Press

Published: 2013-11-26

Total Pages: 493

ISBN-13: 0124115209

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Data Mining Applications with R is a great resource for researchers and professionals to understand the wide use of R, a free software environment for statistical computing and graphics, in solving different problems in industry. R is widely used in leveraging data mining techniques across many different industries, including government, finance, insurance, medicine, scientific research and more. This book presents 15 different real-world case studies illustrating various techniques in rapidly growing areas. It is an ideal companion for data mining researchers in academia and industry looking for ways to turn this versatile software into a powerful analytic tool. R code, Data and color figures for the book are provided at the RDataMining.com website. - Helps data miners to learn to use R in their specific area of work and see how R can apply in different industries - Presents various case studies in real-world applications, which will help readers to apply the techniques in their work - Provides code examples and sample data for readers to easily learn the techniques by running the code by themselves


Data Mining

Data Mining

Author: Robert Groth

Publisher: Prentice Hall

Published: 2000

Total Pages: 312

ISBN-13:

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Data Mining for Business Analytics

Data Mining for Business Analytics

Author: Galit Shmueli

Publisher: John Wiley & Sons

Published: 2019-10-14

Total Pages: 608

ISBN-13: 111954985X

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Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R


Data Mining Applications for Empowering Knowledge Societies

Data Mining Applications for Empowering Knowledge Societies

Author: Rahman, Hakikur

Publisher: IGI Global

Published: 2008-07-31

Total Pages: 356

ISBN-13: 1599046598

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Presents an overview of the main issues of data mining, including its classification, regression, clustering, and ethical issues. Provides readers with knowledge enhancing processes as well as a wide spectrum of data mining applications.


Data Mining for Business Applications

Data Mining for Business Applications

Author: Carlos A. Mota Soares

Publisher: IOS Press

Published: 2010

Total Pages: 196

ISBN-13: 1607506327

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Data mining is already incorporated into the business processes in sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This book contains extended versions of a selection of papers presented at a series of workshops held between 2005 and 2008 on the subject of data mining for business applications.


Building Intelligent .NET Applications

Building Intelligent .NET Applications

Author: Sara Morgan

Publisher: Addison-Wesley Professional

Published: 2005

Total Pages: 322

ISBN-13:

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Demonstrating how to enhance both new and existing .NET applications with powerful new artificial intelligence technologies, this text uses real-world examples which readers can use as the basis for their own applications.


Data Mining and Learning Analytics

Data Mining and Learning Analytics

Author: Samira ElAtia

Publisher: John Wiley & Sons

Published: 2016-09-20

Total Pages: 351

ISBN-13: 1118998219

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Addresses the impacts of data mining on education and reviews applications in educational research teaching, and learning This book discusses the insights, challenges, issues, expectations, and practical implementation of data mining (DM) within educational mandates. Initial series of chapters offer a general overview of DM, Learning Analytics (LA), and data collection models in the context of educational research, while also defining and discussing data mining’s four guiding principles— prediction, clustering, rule association, and outlier detection. The next series of chapters showcase the pedagogical applications of Educational Data Mining (EDM) and feature case studies drawn from Business, Humanities, Health Sciences, Linguistics, and Physical Sciences education that serve to highlight the successes and some of the limitations of data mining research applications in educational settings. The remaining chapters focus exclusively on EDM’s emerging role in helping to advance educational research—from identifying at-risk students and closing socioeconomic gaps in achievement to aiding in teacher evaluation and facilitating peer conferencing. This book features contributions from international experts in a variety of fields. Includes case studies where data mining techniques have been effectively applied to advance teaching and learning Addresses applications of data mining in educational research, including: social networking and education; policy and legislation in the classroom; and identification of at-risk students Explores Massive Open Online Courses (MOOCs) to study the effectiveness of online networks in promoting learning and understanding the communication patterns among users and students Features supplementary resources including a primer on foundational aspects of educational mining and learning analytics Data Mining and Learning Analytics: Applications in Educational Research is written for both scientists in EDM and educators interested in using and integrating DM and LA to improve education and advance educational research.


Recent Advances in Data Mining of Enterprise Data

Recent Advances in Data Mining of Enterprise Data

Author: T. Warren Liao

Publisher: World Scientific

Published: 2008-01-15

Total Pages: 816

ISBN-13: 9812779868

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The main goal of the new field of data mining is the analysis of large and complex datasets. Some very important datasets may be derived from business and industrial activities. This kind of data is known as OC enterprise dataOCO. The common characteristic of such datasets is that the analyst wishes to analyze them for the purpose of designing a more cost-effective strategy for optimizing some type of performance measure, such as reducing production time, improving quality, eliminating wastes, or maximizing profit. Data in this category may describe different scheduling scenarios in a manufacturing environment, quality control of some process, fault diagnosis in the operation of a machine or process, risk analysis when issuing credit to applicants, management of supply chains in a manufacturing system, or data for business related decision-making. Sample Chapter(s). Foreword (37 KB). Chapter 1: Enterprise Data Mining: A Review and Research Directions (655 KB). Contents: Enterprise Data Mining: A Review and Research Directions (T W Liao); Application and Comparison of Classification Techniques in Controlling Credit Risk (L Yu et al.); Predictive Classification with Imbalanced Enterprise Data (S Daskalaki et al.); Data Mining Applications of Process Platform Formation for High Variety Production (J Jiao & L Zhang); Multivariate Control Charts from a Data Mining Perspective (G C Porzio & G Ragozini); Maintenance Planning Using Enterprise Data Mining (L P Khoo et al.); Mining Images of Cell-Based Assays (P Perner); Support Vector Machines and Applications (T B Trafalis & O O Oladunni); A Survey of Manifold-Based Learning Methods (X Huo et al.); and other papers. Readership: Graduate students in engineering, computer science, and business schools; researchers and practioners of data mining with emphazis of enterprise data mining."