Building Brands in Asia
Building Brands in Asia

Author: Tim Andrews

Publisher: Taylor & Francis

Published: 2017-05-18

Total Pages: 238

ISBN-13: 1351756842

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In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

Building Brands in Asia
Building Brands in Asia

Author: Tim Andrews

Publisher: Routledge

Published: 2017-05-18

Total Pages: 271

ISBN-13: 1351756834

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In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, attention shifts to Asian company brands, where the focus on branding has been relatively muted until now. Through a variety of sector and country contexts – from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and clearly the value, meaning, auditing, aligning, extending and architecture of brands from the likes of Haier, Ah Yee Taung, Axis Bank, OCS, Caltex, Manchester United and Thai Airways in markets as diverse as Japan, Laos, Korea and Singapore. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

Asian Brand Strategy (Revised and Updated)
Asian Brand Strategy (Revised and Updated)

Author: M. Roll

Publisher: Springer

Published: 2016-02-11

Total Pages: 356

ISBN-13: 113735917X

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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Asian Brand Strategy
Asian Brand Strategy

Author: M. Roll

Publisher: Springer

Published: 2005-10-17

Total Pages: 273

ISBN-13: 0230513069

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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Building Brands & Believers
Building Brands & Believers

Author: Kent Wertime

Publisher: John Wiley & Sons (Asia) Pte. Limited

Published: 2002

Total Pages: 292

ISBN-13:

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Building Brands & Believers--How to connect with Consumers using Archetypes "Kent Wertime successfully argues that while products are be,coming more alike, brands can avoid 'commoditization' by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book provides a highly suggestive framework for bringing any brand to life."--Philip Kotler, S.C. Johnson Distinguished Professor of international Marketing, Kellogg Graduate School of Management, Northwestern University "Building Brands and Believers offers striking new insights ino the ways in which companies connect with consumers. Kent Wertime's profound experience in marketing-across many products and regions of the world-has resulted in an intriguing and highly persuasive model, based on twelve simple archetypes. This highly original and thought-provoking book make an important new contribution to the branding debate."--Simon Anholt, Consultant and Author of Another one Bites The Grass "A must-read for all marketers who value and apply consumer insights in thier decision making. Kent Wertime skillfully captures the connections between brands and the users' minds with simplicity and clarity."--Michael Tan, Senior Director of Marketing, Tricon Restaurants International Asia Franchise "Kent Wertime is one of the most stimulating thinkers I've worked with. I am recommending this book as a superb analysis of how modern communication works. Buy it and learn how to build a brand."--John Goodman, President, OgilvyOne Asia-Pacific "Brands are woven into the fabric of popular cultures the world over. By analyzing how brands connect with consumers, Building Brands & Believers shows how companies can communicate their brand and company images more effectively to create value and achieve superior business results."--Malcolm Sullivan, Marketing Director, China Mid-Pacific Region, FedEx "Kent Wertime provides valuable insights on how companies can use archetypes to enhance their brands. This book will change many readers' views about the way to create effective images and communication."--Joerg Ohle, Regional Director, Bayer Health Care Asia Pacific

Quotations from Chairman Mao Tse-Tung
Quotations from Chairman Mao Tse-Tung

Author: Mao Tse-Tung

Publisher: Read Books Ltd

Published: 2013-04-16

Total Pages: 192

ISBN-13: 1446545318

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Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

Regional Community Building in East Asia
Regional Community Building in East Asia

Author: Lee Lai To

Publisher: Taylor & Francis

Published: 2016-09-01

Total Pages: 351

ISBN-13: 1317265564

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This volume is a collection of papers written by nationals or former nationals of the respective country in ASEAN and Northeast Asia. Unlike other works written by scholars outside ASEAN or East Asia, it offers an insider’s point of view of the 10 ASEAN states, China, Japan and South Korea on regional community building. While a nationalist perspective may permeate throughout the study, it is also clear that pursuing regional cooperation is considered to be important by the respective author, denoting the non-exclusivity between nationalism and regionalism and the mutual reinforcement of the two. Each author of this volume has made a deliberate effort to introduce and survey the developmental challenges and experiences of his or her country from a historical perspective. All authors, without exception, have emphasized the importance and advantages in staying with ASEAN or linking up with ASEAN by China, Japan and South Korea in political-security, economic and socio-cultural terms. Their papers also reveal that the self-help and self-strengthening mechanism emphasized by the ASEAN Plus Three process will take time to bear fruits. In the meantime, it seems that bilateral interactions and cooperation between ASEAN and Northeast Asian states remain to be more dominant as shown in this study. One can argue that bilateral interactions are the building block of multilateralism interactions. To be sure, there is a deliberate effort in this study to highlight "unity in diversity" in East Asia in general and ASEAN in particular.

The Bamboo Network
The Bamboo Network

Author: Murray L. Weidenbaum

Publisher: Simon and Schuster

Published: 1996

Total Pages: 280

ISBN-13: 068482289X

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Following in the tradition of generations of expatriate Chinese merchants, they began establishing small family businesses. Today, the authors show, these have expanded into conglomerate business empires. Entrusting corporate divisions almost exclusively to relatives, and dealing extensively with fellow expatriates, these entrepreneurs have formed close-knit and formidable business spheres throughout Southeast Asia - a "bamboo network."

Parliaments in Asia
Parliaments in Asia

Author: Zheng Yongnian

Publisher: Routledge

Published: 2013-10-23

Total Pages: 318

ISBN-13: 1134469659

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Much writing on politics in Asia revolves around the themes of democracy and democratisation with a particular focus on political systems and political parties. This book, on the other hand, examines the role that parliaments – a key institution of democracy – play in East, Southeast and South Asia including Taiwan and Hong Kong. Parliaments in these locations function in a variety of historical, political and socio-economic circumstances with different implications for institution building and political development. This book examines questions like how accessible, representative, transparent, accountable and effective are parliaments? To what extent are parliaments able to hold other political actors to account or how far are they constrained by the political environment in which they operate? Going further, this book considers how new media such as the Internet and other social platforms, through providing avenues for individuals to articulate their views separate from official channels, are influencing the ways parliaments work. To stay relevant, parliamentarians need to reach out and engage these individuals in formulating, deciding and fine-tuning policies. In the information age, being a parliamentarian has become more challenging and how a parliamentarian copes with this change will shape the nature and pace of political development.

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Author: Amitava Chattopadhyay

Publisher: McGraw Hill Professional

Published: 2012-06-15

Total Pages: 353

ISBN-13: 0071782907

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Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.