Building a Brand Image Through Electronic Customer Relationship Management
Building a Brand Image Through Electronic Customer Relationship Management

Author: Naim, Arshi

Publisher: IGI Global

Published: 2022-06-30

Total Pages: 383

ISBN-13: 1668453886

DOWNLOAD EBOOK

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Author: Ammari, Nedra Bahri

Publisher: IGI Global

Published: 2022-06-24

Total Pages: 317

ISBN-13: 1799895556

DOWNLOAD EBOOK

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Global Applications of the Internet of Things in Digital Marketing
Global Applications of the Internet of Things in Digital Marketing

Author: Naim, Arshi

Publisher: IGI Global

Published: 2023-05-23

Total Pages: 433

ISBN-13: 1668481685

DOWNLOAD EBOOK

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications
Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications

Author: Hoda, Najmul

Publisher: IGI Global

Published: 2023-08-07

Total Pages: 319

ISBN-13: 1668489546

DOWNLOAD EBOOK

Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This edited book, titled Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications, provides current and prospective theoretical and applied understandings of this newer source of investments. Edited by Dr. Najmul Hoda, an Assistant Professor in the Department of Business Administration at the College of Business, Umm Al-Qura University, this book is an ideal resource for scholars and practitioners interested in exploring the benefits of online social capital. The book is targeted towards academic scholars and is an excellent supplementary reading material for higher education institutions. It covers a range of topics such as social capital theory in online networking, empirical findings of online social capital formation, scales to measure online social capital, and online social capital and sustainable development. The book also explores the impact of technological innovations on online social capital and the applications of online social capital in business, society, and the economy. The book's objective is to provide a comprehensive understanding of the current and prospective state of theory and applications of this phenomenon, and it will benefit researchers, government and private research institutions, business corporations, and students in various fields such as business, economics, information technology, psychology, medicine, and humanities.

Data Visualization Tools for Business Applications
Data Visualization Tools for Business Applications

Author: Muniasamy, M. Anandhavalli

Publisher: IGI Global

Published: 2024-09-13

Total Pages: 482

ISBN-13:

DOWNLOAD EBOOK

In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization. Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.

Managing Customer Relationships Using Customer Care Techniques
Managing Customer Relationships Using Customer Care Techniques

Author: Anna Brzozowska

Publisher: CRC Press

Published: 2024-05-15

Total Pages: 165

ISBN-13: 1040017614

DOWNLOAD EBOOK

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

Harnessing High-Performance Computing and AI for Environmental Sustainability
Harnessing High-Performance Computing and AI for Environmental Sustainability

Author: Naim, Arshi

Publisher: IGI Global

Published: 2024-05-15

Total Pages: 422

ISBN-13:

DOWNLOAD EBOOK

The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.

AI Applications for Business, Medical, and Agricultural Sustainability
AI Applications for Business, Medical, and Agricultural Sustainability

Author: Naim, Arshi

Publisher: IGI Global

Published: 2024-03-07

Total Pages: 339

ISBN-13:

DOWNLOAD EBOOK

Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of computer networks, communication systems, and other IT infrastructures exacerbates these issues, contributing significantly to energy consumption and greenhouse gas emissions. Without innovative solutions, these challenges will continue to escalate, threatening the sustainability of our planet for future generations. AI Applications for Business, Medical, and Agricultural Sustainability offers a comprehensive solution by harnessing the power of Artificial Intelligence (AI) and High-Performance Computing (HPC). This book is ideal for educators, environmentalists, industry professionals, researchers, and academics. By introducing new energy models, algorithms, and methodologies, the book provides a roadmap for developing next-generation computing and communication infrastructures that are environmentally sustainable.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Author: Ekhlassi, Amir

Publisher: IGI Global

Published: 2018-01-12

Total Pages: 198

ISBN-13: 1522551441

DOWNLOAD EBOOK

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations
Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations

Author: Chiu, Dickson K. W.

Publisher: IGI Global

Published: 2023-08-10

Total Pages: 371

ISBN-13: 1668486733

DOWNLOAD EBOOK

The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further study on this evolution is required to fully understand the phenomenon. Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations covers IT-enabled creation, curation, representation, communication, storage, retrieval, analysis, and use of records, documents, files, data, learning objects, and other contents. It also acts as a forum for interdisciplinary and emerging topics such as socio-information studies, educational technologies, knowledge management, big data, artificial intelligence, personal information protection, digital literacy, other media, and technology innovation topics in their applications to libraries, as well as other areas such as education, information, government, and NGOs. Due to this, it is ideal for industry professionals, librarians, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.