Author: Noha Mellor

Publisher: Taylor & Francis

Published: 2017-07-06

Total Pages: 248

ISBN-13: 1351628054

This book offers a fresh look into the communication strategy of the Egyptian Muslim Brotherhood, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. It analyses the core mission of the Brotherhood, namely its da`wa (call) - how it is articulated and defined by the movement.