British Car Advertising of the 1960s

British Car Advertising of the 1960s

Author: Heon Stevenson

Publisher: McFarland

Published: 2015-03-27

Total Pages: 430

ISBN-13: 1476611300

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During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.


British Opencast Coal: A Photographic History 1942-1985

British Opencast Coal: A Photographic History 1942-1985

Author: Keith Haddock

Publisher: Fox Chapel Publishing

Published: 2015-11-01

Total Pages: 465

ISBN-13: 191045639X

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British Opencast Coal is an illustrated history of coal mining by surface methods from 1942 to 1985. Written by Keith Haddock, a leading authority on the subject, this book details the origins of the industry and documents the types of earthmoving machines employed during the first 40 years. The book highlights the importance of surface coal mining operations and site restoration and their necessity for the British economy.Meticulously researched, the facts, figures and data covered are taken from Keith's extensive collection of magazine articles, newspaper cuttings and manufacturers' machine brochures and specifications. They are also drawn from publications by the National Coal Board Opencast Executive and Keith's own research conducted on numerous site visits. The sites included represent a cross section of geologically different locations in England, Scotland and Wales, and those employing the most interesting variety of earthmoving machines, such as Maesgwyn in South Wales, Newman Spinney in Derbyshire, Radar North in Northumberland and Ox-Bow in Yorkshire.The book's 364 historical photographs, many taken for the National Coal Board or British Coal Opencast, provide a nostalgic look at obsolete earthmoving and heavy construction equipment, and form an excellent historical resource for the student, researcher or enthusiast.


Global Economic History: A Very Short Introduction

Global Economic History: A Very Short Introduction

Author: Robert C. Allen

Publisher: OUP Oxford

Published: 2011-09-15

Total Pages: 192

ISBN-13: 019162053X

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Why are some countries rich and others poor? In 1500, the income differences were small, but they have grown dramatically since Columbus reached America. Since then, the interplay between geography, globalization, technological change, and economic policy has determined the wealth and poverty of nations. The industrial revolution was Britain's path breaking response to the challenge of globalization. Western Europe and North America joined Britain to form a club of rich nations by pursuing four polices-creating a national market by abolishing internal tariffs and investing in transportation, erecting an external tariff to protect their fledgling industries from British competition, banks to stabilize the currency and mobilize domestic savings for investment, and mass education to prepare people for industrial work. Together these countries pioneered new technologies that have made them ever richer. Before the Industrial Revolution, most of the world's manufacturing was done in Asia, but industries from Casablanca to Canton were destroyed by western competition in the nineteenth century, and Asia was transformed into 'underdeveloped countries' specializing in agriculture. The spread of economic development has been slow since modern technology was invented to fit the needs of rich countries and is ill adapted to the economic and geographical conditions of poor countries. A few countries - Japan, Soviet Russia, South Korea, Taiwan, and perhaps China - have, nonetheless, caught up with the West through creative responses to the technological challenge and with Big Push industrialization that has achieved rapid growth through investment coordination. Whether other countries can emulate the success of East Asia is a challenge for the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.


Truck

Truck

Author: DK

Publisher: Penguin

Published: 2024-05-21

Total Pages: 258

ISBN-13: 0593845560

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A lavishly illustrated celebration of trucks and trucking, from the first motorized wagons to the advent of electric, driverless freight vehicles. Charting decade after decade of innovation and change, The Truck Book is a beautifully illustrated history of trucks, trucking culture, and the romance of the open road. Trucks, semis, and vans share their origins in the steam wagons of the 1800s and the invention of the modern combustion engine in the 1870s. As steam power gave way to gas and diesel engines, trucks evolved and diversified according to their desired purpose - becoming everything from panel vans and pickup trucks to heavy goods vehicles (HGVs), or construction trucks, such as log carriers or concrete transporters. Military forces worldwide soon realized the value in these vehicles, and so they played a defining role in the wars of the 20th century. In the meantime, they have also saved lives as ambulances and fire trucks and entertained the masses in the form of monster trucks. The Truck Book showcases the most important and iconic makes and models of every era - from the Ford TT to the Bedford TM Turbo 92 Series, to the Toyota Hilux. Along the way, it evokes the freedom and nostalgia of the open road, explores trucking culture, and shows how trucks and trucking companies, such as Mack and UPS, have won a place in fans' hearts. Weaving together stunning photographic catalogs with specially commissioned "visual tours," feature spreads on truck models, designers, and manufacturers, as well as on milestone events or technological developments over the last 200 years, The Truck Book is the most comprehensive and best-illustrated title available on the subject.


British Leyland

British Leyland

Author: Chris Cowin

Publisher: Createspace Independent Publishing Platform

Published: 2012-06-12

Total Pages: 0

ISBN-13: 9781477560679

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Now with revised content and illustrations, this chunky book traces the history of Britain's ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks "Why did British Leyland crash?" and "Could this have been avoided?".Events are described chronologically, with specific sections devoted to six of the cars introduced by the company during the period, to the international aspects of British Leyland's rapid contraction, and to external issues such as EEC entry and Japanese competition. 100,000 words. Illustrated.


The Way of the World

The Way of the World

Author: Nicolas Bouvier

Publisher: New York Review of Books

Published: 2009-10-27

Total Pages: 339

ISBN-13: 1590173228

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In 1953, twenty-four-year old Nicolas Bouvier and his artist friend Thierry Vernet set out to make their way overland from their native Geneva to the Khyber Pass. They had a rattletrap Fiat and a little money, but above all they were equipped with the certainty that by hook or by crook they would reach their destination, and that there would be unanticipated adventures, curious companionship, and sudden illumination along the way. The Way of the World, which Bouvier fashioned over the course of many years from his journals, is an entrancing story of adventure, an extraordinary work of art, and a voyage of self-discovery on the order of Robert M. Pirsig’s Zen and the Art of Motorcycle Maintenance. As Bouvier writes, “You think you are making a trip, but soon it is making—or unmaking—you.”


British Lorries of the 1950s

British Lorries of the 1950s

Author: Malcolm Bobbitt

Publisher: David and Charles

Published: 2013-05-24

Total Pages: 181

ISBN-13: 1845846281

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This book is a highly visual study of British lorries built during the 1950s, and contains 120 colour and black and white images, many contemporary. The photographic content extends to publicity material as well as the preservation scene depicting historic vehicles at work. All the familiar, and less familiar, names are evident, and the comprehensive text reveals much about Britain's commercial vehicle and road haulage industries, along with those marques that were household names.


Cambridge Cultural History of Britain: Volume 9, Modern Britain

Cambridge Cultural History of Britain: Volume 9, Modern Britain

Author: Boris Ford

Publisher: Cambridge University Press

Published: 1992-06-18

Total Pages: 376

ISBN-13: 9780521428897

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This book is a comprehensive survey for students, specialists and general readers of all major branches of the arts in early Britain. It also reveals the cultural and social setting in which writers, musicians, architects and other artists of the period worked.