WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
MACHINE OF DEATH tells thirty-four different stories about people who know how they will die. Prepare to have your tears jerked, your spine tingled, your funny bone tickled, your mind blown, your pulse quickened, or your heart warmed. Or better yet, simply prepare to be surprised. Because even when people do have perfect knowledge of the future, there's no telling exactly how things will turn out.
A reporter who spent seven years covering IBM for the Wall Street Journal tells the inside story of the giant corporation's fall from grace. This edition includes an afterword updating IBM's fortunes after Louis Gerstner's first year as the company's CEO.
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
This book provides state-of-the-art contemporary research insights into key applications and processes in open world learning. Open world learning seeks to understand access to education, structures, and the presence of dialogue and support systems. It explores how the application of open world and educational technologies can be used to create opportunities for open and high-quality education. Presenting ground-breaking research from an award winning Leverhulme doctoral training programme, the book provides several integrated and cohesive perspectives of the affordances and limitations of open world learning. The chapters feature a wide range of open world learning topics, ranging from theoretical and methodological discussions to empirical demonstrations of how open world learning can be effectively implemented, evaluated, and used to inform theory and practice. The book brings together a range of innovative uses of technology and practice in open world learning from 387,134 learners and educators learning and working in 136 unique learning contexts across the globe and considers the enablers and disablers of openness in learning, ethical and privacy implications, and how open world learning can be used to foster inclusive approaches to learning across educational sectors, disciplines and countries. The book is unique in exploring the complex, contradictory and multi-disciplinary nature of open world learning at an international level and will be of great interest to academics, researchers, professionals, and policy makers in the field of education technology, e-learning and digital education. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.
Septuagenarian: love is what happens when I die is a memoir in poetic form. It is the author's journey from being a mixed-race girl who passed for white to being a woman in her seventies who understands and accepts her complex intersectional identity; and no longer has to imagine love. It is a follow-up to the author's previous memoir (prose), Love Imagined: a mixed-race memoir, A Minnesota Book Award finalist. Praise for Sherry Quan Lee's Septuagenarian In Septuagenarian, Sherry Quan Lee accepts her own invitation to look at life in retrospect, but with a new lens. Pulling from and expanding upon her previous body of work, she examines the version of herself that was writing at that time. The dignity and fire of her seventy-three-year-old gaze taking in snapshots of those selves...straightens my spine and gives me a vision for myself traveling today into my future septuagenarian. --Lola Osunkoya, MA, LPCC Sherry Quan Lee writes courageously to understand herself and the world. She uses rich language and her skills as a storyteller to focus her sharp lens on what it means to have a complex, sometimes complicated identity: becoming invisible as she ages, a history of passing unseen, love and sex, grieving and celebration. She ruminates on history, which repeats itself in the current moment and widens her lens to look at the bigger, global picture to tell truths in poems that tenderly hold memory, time, rituals, trauma, mothering, fear of death and love in many forms. Her poems offer deeply personal, intimate and perceptive insights and opportunities to reflect on what it means to truly live. It feels like I've taken the journey with her, and I'm wiser for it. --Shay Youngblood, author of Soul Kiss and Black Girl in Paris Septuagenarian by Sherry Quan Lee, is a book that answers, in many different ways, the question posed in one of the poems contained within: "What does surrender look like?" Surrender looks like passion, like the banishment of shame, like truth telling. The narrator is not afraid of death, but embraces the inseparability and magnitude of opposing forces: "The world is a large body of terror where good and evil coexist, and each of us is responsible." Quan Lee's bold language makes space for living within impossibilities. It is a book that maps, often with aching beauty, many of the author's passions, desires, grief and the circularity of life at seventy, "I have lost so many people over time, but at seventy long-term memory brings them back, both the wicked and the wise...story ends where it begins." -- 신 선 영 辛善英 Sun Yung Shin, author of Unbearable Splendor Learn more at blog.SherryQuanLee.com From Modern History Press
A stunning guide to growing, harvesting, and arranging gorgeous dahlia blooms from celebrated farmer-florist and New York Times bestselling author Erin Benzakein, founder of Floret Flower Farm. World-renowned flower farmer and floral designer Erin Benzakein reveals all the secrets to growing, cultivating, and arranging gorgeous dahlias. These coveted floral treasures come in a dazzling range of colors, sizes, and forms, with enough variety for virtually every garden space and personal preference, making them one of the most beloved flowers for arrangements. In these pages, readers will discover: • Expert advice for planting, harvesting, and arranging garden-fresh dahlias • A simple-to-follow overview of the dahlia classification system • An A–Z guide with photos and descriptions of more than 350 varieties • Step-by-step how-to's for designing show-stopping dahlia bouquets that elevate any occasion Expert Author: Erin Benzakein's gorgeous flowers are celebrated throughout the world. Her book Floret Farm's A Year in Flowers was a New York Times bestseller and her first book, Floret Farm's Cut Flower Garden, won the American Horticultural Society Book Award. Filled with Wisdom: Overflowing with hundreds of lush photographs and invaluable advice, DISCOVERING DAHLIAS is an essential resource for gardeners and a must-have for anyone who loves flowers, including flower lovers, avid and novice gardeners, floral designers, florists, small farmers, stylists, and designers.
One of America's most distinguished travel writers and the PBS-TV host of hisown program presents a fascinating look at the world of white Africans today.
