James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.
After emerging victorious from their revolution against the British Empire, many North Americans associated commercial freedom with independence and republicanism. Optimistic about the liberation movements sweeping Latin America, they were particularly eager to disrupt the Portuguese Empire. Anticipating the establishment of a Brazilian republic that they assumed would give them commercial preference, they aimed to aid Brazilian independence through contraband, plunder, and revolution. In contrast to the British Empire's reaction to the American Revolution, Lisbon officials liberalized imperial trade when revolutionary fervor threatened the Portuguese Empire in the 1780s and 1790s. In 1808, to save the empire from Napoleon's army, the Portuguese court relocated to Rio de Janeiro and opened Brazilian ports to foreign commerce. By 1822, the year Brazil declared independence, it had become the undisputed center of U.S. trade with the Portuguese Empire. However, by that point, Brazilians tended to associate freer trade with the consolidation of monarchical power and imperial strength, and, by the end of the 1820s, it was clear that Brazilians would retain a monarchy despite their independence. Smugglers, Pirates, and Patriots delineates the differences between the British and Portuguese empires as they struggled with revolutionary tumult. It reveals how those differences led to turbulent transnational exchanges between the United States and Brazil as merchants, smugglers, rogue officials, slave traders, and pirates sought to trade outside legal confines. Tyson Reeder argues that although U.S. traders had forged their commerce with Brazil convinced that they could secure republican trade partners there, they were instead forced to reconcile their vision of the Americas as a haven for republics with the reality of a monarchy residing in the hemisphere. He shows that as twilight fell on the Age of Revolution, Brazil and the United States became fellow slave powers rather than fellow republics.
Combining the intellectual history of the Enlightenment, Atlantic history, and the history of the French Revolution, Paul Cheney explores the political economy of globalization in eighteenth-century France. The discovery of the New World and the rise of Europe's Atlantic economy brought unprecedented wealth. It also reordered the political balance among European states and threatened age-old social hierarchies within them. In this charged context, the French developed a "science of commerce" that aimed to benefit from this new wealth while containing its revolutionary effects. Montesquieu became a towering authority among reformist economic and political thinkers by developing a politics of fusion intended to reconcile France's aristocratic society and monarchical state with the needs and risks of international commerce. The Seven Years' War proved the weakness of this model, and after this watershed reforms that could guarantee shared prosperity at home and in the colonies remained elusive. Once the Revolution broke out in 1789, the contradictions that attended the growth of France's Atlantic economy helped to bring down the constitutional monarchy. Drawing upon the writings of philosophes, diplomats, consuls of commerce, and merchants, Cheney rewrites the history of political economy in the Enlightenment era and provides a new interpretation of the relationship between capitalism and the French Revolution.
In the early 1940s as the conflict between the Axis and the Allies spread worldwide, the U.S. State Department turned its attention to Axis influence in Latin America. As head of the Office of Inter-American Affairs, Nelson Rockefeller was charged with cultivating the region's support for the Allies while portraying Brazil and its neighbors as dependable wartime partners. Genevieve Naylor, a photojournalist previously employed by the Associated Press and the WPA, was sent to Brazil in 1940 by Rockefeller's agency to provide photographs that would support its need for propaganda. Often balking at her mundane assignments, an independent-minded Naylor produced something far different and far more rich--a stunning collection of over a thousand photographs that document a rarely seen period in Brazilian history. Accompanied by analysis from Robert M. Levine, this selection of Naylor's photographs offers a unique view of everyday life during one of modern Brazil's least-examined decades. Working under the constraints of the Vargas dictatorship, the instructions of her employers, and a chronic shortage of film and photographic equipment, Naylor took advantage of the freedom granted her as an employee of the U.S. government. Traveling beyond the fashionable neighborhoods of Rio de Janeiro, she conveys in her work the excitement of an outside observer for whom all is fresh and new--along with a sensibility schooled in depression-era documentary photography of Dorothea Lange and Walker Evans, as well as the work of Cartier-Bresson and filmmaker Serge Eisenstein. Her subjects include the very rich and the very poor, black Carnival dancers, fishermen, rural peasants from the interior, workers crammed into trolleys--ordinary Brazilians in their own setting--rather than simply Brazilian symbols of progress as required by the dictatorship or a population viewed as exotic Latins for the consumption of North American travelers. With Levine's text providing details of Naylor's life, perspectives on her photographs as social documents, and background on Brazil's wartime relationship with the United States, this volume, illustrated with more than one hundred of Naylor's Brazilian photographs will interest scholars of Brazilian culture and history, photojournalists and students of photography, and all readers seeking a broader perspective on Latin American culture during World War II. Genevieve Naylor began her career as a photojournalist with Time, Fortune, and the Associated Press before being sent to Brazil. In 1943, upon her return, she became only the second woman to be the subject of a one-woman show at New York's Museum of Modern Art. She served as Eleanor Roosevelt's personal photographer and, in the 1950s and 1960s became well known for her work in Harper's Bazaar, primarily as a fashion photographer and portraitist. She died in 1989.
A brief general history of Latin America in the period between the European conquest and the independence of the Spanish American countries and Brazil serves as an introduction to this quickly changing field of study.
From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the company's continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading it to intercede in the burgeoning women's market. When oral contraceptives came along, however, the company was caught in a bind between defending condoms against the pill and claiming a segment of the new birth control market for itself. In this first major study on the company, Jessica Borge shows how, despite the "unmentionable" status of condoms that inhibited advertising in the early twentieth century, aggressive business practices were successfully deployed to protect the monopoly and squash competition. Through close, evidence-based examination of LRC's first fifty years, encompassing its most challenging decades, the 1950s and 1960s, as well as an overview of later years including the AIDS crisis, Borge argues that the story of the modern disposable condom in Britain is really the story of the London Rubber Company, the circumstances that befell it, the struggles that beset it, the causes that opposed it, and the opportunities it created for itself. LRC's historic intervention in and contribution to female contraceptive practices sits uneasily with existing narratives centred on women's control of reproduction, but the time has come, Borge argues, for the condom to find its way back to the centre of these debates. Protective Practices thereby re-examines a key transitional moment in social and cultural history through the lens of this unusual case study.
This volume examines the dynamism of the São Paulo region and its coffee industry and evolution since the latter part of the nineteenth century. Targeting key players such as large entrepreneurial coffee landlords and immigrant settlers, this book addresses the process of transformation and segmentation in São Paulo and Brazil.
An analysis of the problems and possibilities of the information revolution in developing countries, taking into account political, institutional, and cultural dynamics and structures.
Argues that Dutch Brazil is integral to Atlantic history and made an impact well beyond the colonial and national narratives in the Netherlands and Brazil.
Alejandro de la Fuente and George Reid Andrews offer the first systematic, book-length survey of humanities and social science scholarship on the exciting field of Afro-Latin American studies. Organized by topic, these essays synthesize and present the current state of knowledge on a broad variety of topics, including Afro-Latin American music, religions, literature, art history, political thought, social movements, legal history, environmental history, and ideologies of racial inclusion. This volume connects the region's long history of slavery to the major political, social, cultural, and economic developments of the last two centuries. Written by leading scholars in each of those topics, the volume provides an introduction to the field of Afro-Latin American studies that is not available from any other source and reflects the disciplinary and thematic richness of this emerging field.
