Brands Win Championships

Brands Win Championships

Author: Jeremy Allen Darlow

Publisher:

Published: 2015-01-31

Total Pages: 190

ISBN-13: 9780990562207

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Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin


Athletes Are Brands Too

Athletes Are Brands Too

Author: Jeremy Darlow

Publisher:

Published: 2017-12

Total Pages: 206

ISBN-13: 9780999633205

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The only marketing guide that teaches athletes the skill of personal brand-building.


Eleven Rings

Eleven Rings

Author: Phil Jackson

Publisher: Penguin

Published: 2013-05-21

Total Pages: 390

ISBN-13: 1101617969

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"Through candor and comprehensiveness, Jackson writes a convincing revisionist take, in which he emerges as an excellent coach . . . highly readable . . . reflects Jackson’s polymathy." —The New York Times Book Review "Part sports memoir, part New Age spirit quest, part pseudo-management tract . . . But the primary thing with Jackson—as with all the old bards, who were also known for repeating themselves—is the voice." —Sam Anderson, The New York Times Magazine A New York Times Bestseller The inside story of one of basketball's most legendary and game-changing figures During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed. This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head. In Eleven Rings, Jackson candidly describes how he: • Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970s • Managed Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring title • Forged successful teams out of players of varying abilities by getting them to trust one another and perform in sync • Inspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselves • Transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team. Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.


The Championship Formula

The Championship Formula

Author: Jack Stark

Publisher: Greenleaf Book Group

Published: 2011-10

Total Pages: 236

ISBN-13: 1937110230

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Having consulted and mentored leaders of top Fortune 500 companies and numerous sports teams that have gone on to win multiple national championships, author Jack Stark well understands what it takes to build a dynasty—a team that produces consistently extraordinary results and is the dominant entity in its field. In The Championship Formula, Stark—a clinical psychologist—condenses what he's learned over his long career into the 4P formula: people + personality + process + purpose = success. Getting these elements in place is the biggest challenge leaders face, and Stark guides you through the processes of both building and maintaining a winning team. Showing his winning formula at work, Stark will draw you into the inner circles of the championship NASCAR team, for whom he became team psychologist in 2002, and the Nebraska Huskers' three-championship dynasty of the 1990s. He also gets up close and personal with the consistently successful leadership at Berkshire Hathaway. Written in straightforward, no-nonsense language, The Championship Formula can help any organization consistently achieve extraordinary results.


For the Love of Basketball

For the Love of Basketball

Author: Frederick C. Klein

Publisher: Triumph Books

Published: 2013-05-01

Total Pages: 86

ISBN-13: 1623685370

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Expressing the passion felt for basketball using all 26 letters of the alphabet accompanied by rhymes, colorful illustrations, and informative text, this tribute to the sport explores the hardwood heroes in a fresh and fun way. Readers will enjoy fun facts about NBA superstars past and present, including LeBron, Kobe, Jordan, and Magic, seemingly doing the impossible on the court.


Brand Relevance

Brand Relevance

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


How Champions Think

How Champions Think

Author: Bob Rotella

Publisher: Simon and Schuster

Published: 2016-05-24

Total Pages: 304

ISBN-13: 1476788642

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A "guide to success in all aspects of life-- not just sports-- from business to relationships to personal challenges of every variety"--Amazon.com.


Excellence Wins

Excellence Wins

Author: Horst Schulze

Publisher: Zondervan

Published: 2019-03-05

Total Pages: 225

ISBN-13: 031035210X

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Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry. For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his approach to everything from providing the best customer service to creating a culture of excellence within your organization. With his tried-and-true methods and inspiring, hard-earned wisdom, Schulze teaches you everything you need to know about: Why leading well is an acquired skill Serving your customers Engaging your employees Creating a culture of customer service Why vision statements make a difference What it really means to practice servant leadership Schulze's principles are designed to be versatile and practical no matter where you are in your career. He'll remind you that you don't need a powerful title or dozens of direct reports to benefit from the advice he shares in Excellence Wins--you have everything you need to apply it to your life and career right now. Let Schulze's incredible story help you unleash the disruptive power of your true potential, beat the competition, own your career trajectory, and experience the game-changing power of what happens when Excellence Wins.