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Author: Mara Einstein
Publisher: Routledge
Published: 2007-09-14
Total Pages: 256
ISBN-13: 1134130104
DOWNLOAD EBOOKThrough a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Helen Rosethorn
Publisher: CRC Press
Published: 2016-03-23
Total Pages: 212
ISBN-13: 1317034236
DOWNLOAD EBOOKThe culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Author: Wang, Cheng Lu
Publisher: IGI Global
Published: 2019-10-25
Total Pages: 605
ISBN-13: 1799810496
DOWNLOAD EBOOKFans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author: Russell Brand
Publisher: HarperCollins UK
Published: 2010-06-03
Total Pages: 193
ISBN-13: 0007385943
DOWNLOAD EBOOKThis collection of Russell Brand's columns for The Guardian not only follows the drama and tumult of the domestic and international football season but also a season in the life of one of our most celebrated comic talents.
Author: Steve Robinson
Publisher: HarperChristian + ORM
Published: 2019-06-11
Total Pages: 244
ISBN-13: 1400213193
DOWNLOAD EBOOKThe longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: Greg Stielstra
Publisher:
Published: 2009
Total Pages: 241
ISBN-13: 9781119198550
DOWNLOAD EBOOKAuthor: Rajkumar Dixit
Publisher: Wipf and Stock Publishers
Published: 2010-06-07
Total Pages: 181
ISBN-13: 1608995593
DOWNLOAD EBOOKChristianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Author: N. D. Cole
Publisher:
Published: 2019-09-24
Total Pages: 412
ISBN-13: 9781733725309
DOWNLOAD EBOOKThe Book of Faith: 100 stories of faith from ordinary people like you and me, is a book of testimonials that chronicles real stories of ordinary people who had to step out on faith when it was all they had left. Award-winning news journalist and preacher N.D. Cole is the world's first to personally interview, photograph, and write the testimonials of 100 ordinary people from across the nation and abroad, who had to step out on faith when it was all they had left. The Book of Faith was written to be a modern version of Hebrews Chapter 11 in the Bible, commonly known as the Hall of Faith. Hebrews 11 profiles the stories of great people of faith, such as Abraham and Noah, who overcame life obstacles and various challenges. The Book of Faith profiles regular people in today's time, who just like Abraham and Noah, stepped out on faith and trusted God although they didn't know how things would work out. Hebrews 12:1 declares, "we are surrounded by a "great cloud of witnesses." The Book of Faith empowers readers with the "great cloud of witnesses" that surrounds them and serves as a resource of faith, hope, encouragement, and proof that you can overcome any and all obstacles in your life by exercising faith in God.
Author: Elliott Abrams
Publisher: Rowman & Littlefield Publishers
Published: 2002-05-30
Total Pages: 248
ISBN-13: 0585381658
DOWNLOAD EBOOKRealists have long argued that the international system must be based on hard calculations of power and interest. But in recent years, religion's role on the international scene has grown. The Influence of Faith examines religion as a growing factor in world politics and U.S. foreign policy. Particular attention is placed on the American reaction to the persecution of Christians and Jews overseas, as well as the role of faith-based groups such as missionary and relief organizations in the formulation and implementation of U.S. policy. The Influence of Faith considers these timely issues from diverse points of view, offering broad historical analysis as well as concrete examples taken from current affairs.
Author: Richard Steckel
Publisher: Kids Can Press Ltd
Published: 2012-03
Total Pages: 38
ISBN-13: 1554537509
DOWNLOAD EBOOKA fascinating overview of Buddhism, Christianity, Hinduism, Islam, and Judaism that emphasizes shared values and tolerance. Illustrations.
