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Author: David M. Higgins
Publisher:
Published: 2018-05-26
Total Pages: 347
ISBN-13: 1107032679
DOWNLOAD EBOOKAn interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.
Author: David M. Higgins
Publisher: Cambridge University Press
Published: 2018-05-26
Total Pages: 347
ISBN-13: 110856528X
DOWNLOAD EBOOKIndications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
Author: Pim de Zwart
Publisher: Cambridge University Press
Published: 2018-09-20
Total Pages: 355
ISBN-13: 1108426999
DOWNLOAD EBOOKReveals how global trade shaped early modern economic, social and political development, and inaugurated the first era of globalization.
Author: Teshager W. Dagne
Publisher: Routledge
Published: 2014-09-04
Total Pages: 242
ISBN-13: 1317701925
DOWNLOAD EBOOKArising from recent developments at the international level, many developing countries, indigenous peoples and local communities are considering using geographical indications (GIs) to protect traditional knowledge, and to promote trade and overall economic development. Despite the considerable enthusiasm over GIs in diverse quarters, there is an appreciable lack of research on how far and in what context GIs can be used as a protection model for traditional knowledge-based resources. This book critically examines the potential uses of geographical indications as models for protecting traditional knowledge-based products and resources in national and international intellectual property legal frameworks. By analysing the reception towards GIs from developing countries and advocates of development in the various legal and non-legal regimes (including the World Trade Organization, World Intellectual Property Organization, and the Convention on Biological Diversity and the Food and Agricultural Organization), the book evaluates the development potential of GIs in relation to ensuing changes in international intellectual property law in accommodating traditional knowledge. Teshager W. Dagne argues for a degree of balance in the approach to the implementation of global intellectual property rights in a manner that gives developing countries an opportunity to protect traditional knowledge-based products. The book will be of great interest and use to scholars and students of intellectual property law, public international law, traditional knowledge, and global governance.
Author: World Intellectual Property Organization
Publisher: WIPO
Published: 2013
Total Pages: 141
ISBN-13: 9280524119
DOWNLOAD EBOOKWIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Author: Celia Lury
Publisher: Routledge
Published: 2004-08-12
Total Pages: 350
ISBN-13: 1134529163
DOWNLOAD EBOOKBrands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.
Author: John Christopher Beghin
Publisher: World Scientific Publishing Company
Published: 2016-11-28
Total Pages: 393
ISBN-13: 9813144416
DOWNLOAD EBOOKNontariff Measures and International Trade includes 20 chapters authored by John Beghin and co-authors over the last 20 years on the economics of quality-standard like nontariff measures in the context of international trade. This book provides a coherent and comprehensive treatment of these nontariff measures, from their measurement to their effects on trade and welfare. In Part I, the authors use different perspectives to make the case that, unlike tariffs, quality-standard like nontariff measures are complex to measure and analyze and do not easily lead to general policy prescriptions. Then, Part II contains contributions on measurements of welfare and trade effects of nontariff measures, accounting for potential market imperfections. Part III presents chapters on the potential protectionism of nontariff measures when they are used to favor some economic agents over society. The last part presents cases studies of nontariff measures in different industries, markets, and countries.
Author: Peter Dicken
Publisher: Guilford Publications
Published: 2015-02-10
Total Pages: 650
ISBN-13: 1462519555
DOWNLOAD EBOOKThe definitive text on globalization, this book provides an accessible, jargon-free analysis of how the world economy works and its effects on people and places. Peter Dicken synthesizes the latest ideas and empirical data to blaze a clear path through the thicket of globalization processes and debates. The book highlights the dynamic interactions among transnational corporations, nations, and other key players, and their role in shaping the uneven contours of development. Mapping the changing centers of gravity of the global economy, Dicken presents in-depth case studies of six major industries. Now in full color throughout, the text features 228 figures. Companion websites for students and instructors offer extensive supplemental resources, including author videos, applied case studies with questions, lecture notes with PowerPoint slides, discipline-specific suggested further reading for each chapter, and interactive flashcards. ÿ ÿ New to This Edition: *Every chapter thoroughly revised and updated. *All 228 figures (now in color) are new or redesigned. *Addresses the ongoing fallout from the recent global financial crisis. *Discussions of timely topics: tax avoidance and corporate social responsibility; global problems of unemployment, poverty, and inequality; environmental degradation; the Eurozone crisis; and more. *Enhanced online resources for instructors and students.
Author: Peter Lowe
Publisher:
Published: 2020-06-27
Total Pages: 128
ISBN-13:
DOWNLOAD EBOOKThis book (1st edition published in June 2020) examines the factors behind the growth of transnational corporations (TNCs) and multinational corporations (MNCs), and how they have become a major force in the increasing interdependence of national economies through their role in international trade, investment and capital. TNCs & MNCs have undoubtedly become key players in the process of globalisation, and vital to the economic development of emerging economies during recent decades. Yet, the geography of their ownership is also changing. The domination of the USA and Europe, as home to the world's largest companies is being challenged by the emergence of powerful corporations from the newly industrialised countries of Asia, particularly South Korea, India and China.The activities of TNCs & MNCs inevitably lead to significant economic, social and environmental consequences for their host countries, as well as on their own country of origin. Both positive and negative impacts are assessed, while case studies of Apple, BP and Dyson provide additional detailed examination of the characteristics, spatial organisation, growth and impacts of three global corporations. Although they differ in their history and geographical origins, product lines and scale of operations, they share a number of common features with each other, particularly in how their growth has facilitated and exploited the opportunities arising from the process of globalisation.Nevertheless, TNCs & MNCs are not all-powerful. They too can be affected by global events outside their control, illustrated most recently by the economic fallout from worldwide lockdowns. History also suggests that, in the battle for power and influence over economies, large corporations are frequently vulnerable to unpredictable decisions from governments; including sudden tax rises, the removal of 'licences' or even the expropriation of their assets.Chapters: Characteristics & Spatial Organisation of TNCs/MNCsReasons for the Growth of TNCs/MNCsImpacts of TNCs/MNCs on Host CountriesImpacts of TNCs/MNCs on the Country of OriginRole of TNCs/MNCs & Nation States in GlobalisationCase Study of Apple Inc.Case Study of BP plcCase Study of Dyson Ltd.Numerous discussion questions and multiple-choice review questions are included, along with graphs and photos, to create a more interactive and educational experience for the reader.It will be of relevance to A Level and IB Geography teachers and students, as well as anyone with an interest in the nature and impacts of transnational & multinational corporations, and their role in the global economy.
Author: Papadopoulos, Nicolas
Publisher: Edward Elgar Publishing
Published: 2021-09-14
Total Pages: 392
ISBN-13: 1839107375
DOWNLOAD EBOOKThis book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
