Branding Only Works on Cattle
Branding Only Works on Cattle

Author: Jonathan Salem Baskin

Publisher: John Wiley & Sons

Published: 2009-03-16

Total Pages: 273

ISBN-13: 0470742577

DOWNLOAD EBOOK

Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.

Covert Cows and Chick-fil-A
Covert Cows and Chick-fil-A

Author: Steve Robinson

Publisher: HarperChristian + ORM

Published: 2019-06-11

Total Pages: 244

ISBN-13: 1400213193

DOWNLOAD EBOOK

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Cattle Kids
Cattle Kids

Author: Cat Urbigkit

Publisher: Boyds Mills Press

Published: 2007-09-01

Total Pages: 40

ISBN-13: 9781590785089

DOWNLOAD EBOOK

American Farm Bureau Foundation for Education Recommended Book Cowboys aren't necessarily boys, and they aren't necessarily grown-ups, either. In this lively photo essay, young readers will meet girls and boys who live a unique way of life on their families' cattle ranches. Cowgirls and cowboys take part in many aspects of livestock operations, from calving and branding to haying and rounding up the herd. With a colorful and informative text, illustrated with action-packed photographs, Cat Urbigkit's book follows cattle kids through a year of ranching on the western range.

Purple Cow
Purple Cow

Author: Seth Godin

Publisher: Penguin UK

Published: 2005-01-27

Total Pages: 160

ISBN-13: 0141924861

DOWNLOAD EBOOK

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Cattle Brands
Cattle Brands

Author: Andy Adams

Publisher: The Floating Press

Published: 2012-05-01

Total Pages: 217

ISBN-13: 1775457419

DOWNLOAD EBOOK

Gear up to ride the dusty trails of the Wild West with Cattle Brands, a collection of thrilling and informative tales from renowned author Andy Adams. With years of experience on cattle drives in Texas and surrounding states, Adams was praised by many cowboys as the most realistic of all the popular writers of Westerns, particularly those having to do with range life. The stories in this collection certainly bear out that praise.

Cows Save the Planet
Cows Save the Planet

Author: Judith D. Schwartz

Publisher: Chelsea Green Publishing

Published: 2013-05-20

Total Pages: 242

ISBN-13: 1603584331

DOWNLOAD EBOOK

In Cows Save the Planet, journalist Judith D. Schwartz looks at soil as a crucible for our many overlapping environmental, economic, and social crises. Schwartz reveals that for many of these problems—climate change, desertification, biodiversity loss, droughts, floods, wildfires, rural poverty, malnutrition, and obesity—there are positive, alternative scenarios to the degradation and devastation we face. In each case, our ability to turn these crises into opportunities depends on how we treat the soil. Drawing on the work of thinkers and doers, renegade scientists and institutional whistleblowers from around the world, Schwartz challenges much of the conventional thinking about global warming and other problems. For example, land can suffer from undergrazing as well as overgrazing, since certain landscapes, such as grasslands, require the disturbance from livestock to thrive. Regarding climate, when we focus on carbon dioxide, we neglect the central role of water in soil—"green water"—in temperature regulation. And much of the carbon dioxide that burdens the atmosphere is not the result of fuel emissions, but from agriculture; returning carbon to the soil not only reduces carbon dioxide levels but also enhances soil fertility. Cows Save the Planet is at once a primer on soil's pivotal role in our ecology and economy, a call to action, and an antidote to the despair that environmental news so often leaves us with.

Fields of Plenty
Fields of Plenty

Author:

Publisher: Chronicle Books

Published: 2005-10-13

Total Pages: 268

ISBN-13: 9780811842235

DOWNLOAD EBOOK

"Fields of Plenty is the memoir of respected farmer, writer, and photographer Michael Ableman as he and his son travel from his own farm in British Columbia across the United States in search of innovative and passionate farmers who are making a difference in what we eat and how we experience food. From California to New York, this story captures the essence of each farmer's vision, the spirit of the land that they work, and the beauty and flavors of the foods that they lovingly produce. Ableman's odyssey takes him to a melon grower who is "militant about flavor," sheep-cheese producers who have built their own culturing caves, an urban farmer growing heirloom tomatoes for market on abandoned lots, and others who are trying to answer the complex questions of sustenance philosophically and, most important, practically." "Fields of Plenty is a hopeful memoir that reveals the larger issues of food in a modern world. Illustrated with Ableman's photographs and flavored with recipes that feature each farmer's bounty, Fields of Plenty is an intimate portrait of food and agriculture at a critical crossroads."--BOOK JACKET.