Branding Element Logos 4
Branding Element Logos 4

Author: SendPoints

Publisher: Sendpoints

Published: 2017

Total Pages: 0

ISBN-13: 9789887757207

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Just one single element of a companys brand identity, a logo is rarely changed when established. For this reason good design must balance current trends with classic appeal all the while reflecting the values of the client for whom its expression becomes synonymous. Branding Element Logos illuminates the art of logo creation in the hands of skilled designers who rarely get it wrong. Through interviews with eight design studios from around the world, concept sketches and renderings, we are allowed a window into the creative process and the deliberation that goes into a successful logo. From fields as disparate as food and beverage, fashion, information technology and culture, our view is broadened to encompass the diversity of the marketplace and the possibilities of implementation.

The Elements of Logo Design
The Elements of Logo Design

Author: Alex W. White

Publisher: Simon and Schuster

Published: 2017-09-05

Total Pages: 224

ISBN-13: 1621536033

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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Designing Brand Identity
Designing Brand Identity

Author: Alina Wheeler

Publisher: John Wiley & Sons

Published: 2012-10-11

Total Pages: 338

ISBN-13: 1118418743

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Branding Element
Branding Element

Author: Shijian Lin

Publisher:

Published: 2013-08-30

Total Pages: 0

ISBN-13: 9789881562593

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Branding Element Logos 2 is a thick treasury of logo design examples paired with selected logos in use on stationery and promotional materials demonstrating how to create a cohesive brand. Collected here are over 300 examples of successful logo designs for a wide range of uses. Interviews with designers and companies about their creative process when designing the perfect logo that expertly responds to a specific client brief make this the perfect resource book for designers, brand specialists and marketing professionals.

Made by James
Made by James

Author: James Martin

Publisher:

Published: 2022-01-25

Total Pages: 229

ISBN-13: 0760371490

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In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

Logo Savvy
Logo Savvy

Author: Perry Chua, Dann Ilicic

Publisher:

Published: 2008

Total Pages: 204

ISBN-13: 9781610596947

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How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name--a seemingly simple activity which can be extremely challenging.

The Logo Brainstorm Book
The Logo Brainstorm Book

Author: Jim Krause

Publisher: Simon and Schuster

Published: 2012-07-11

Total Pages: 413

ISBN-13: 1440324956

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Don't Wait for Inspiration to Strike Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions. Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including: Symbols Monograms Typographic Logos Type and Symbol Combinations Emblems Color Palettes Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

999 Logo Design Elements
999 Logo Design Elements

Author: Daniel Donnelly

Publisher:

Published: 2011

Total Pages: 212

ISBN-13: 1610580311

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Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Logos that Last
Logos that Last

Author: Allan Peters

Publisher: Rockport Publishers

Published: 2023-10-31

Total Pages: 215

ISBN-13: 0760383189

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Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.