Branding and People Management
Author: Graeme Martin
Publisher: CIPD Publishing
Published: 2003-06-01
Total Pages: 38
ISBN-13: 9781843980117
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Corporate Reputations, Branding and People Management
Author: Susan Hetrick
Publisher: Routledge
Published: 2006-08-14
Total Pages: 402
ISBN-13: 1136413820
DOWNLOAD EBOOKThe book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
The Employer Brand
Author: Simon Barrow
Publisher: John Wiley & Sons
Published: 2011-01-19
Total Pages: 245
ISBN-13: 111999554X
DOWNLOAD EBOOKLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Contemporary Themes in Strategic People Management
Author: David Hall
Publisher: Bloomsbury Publishing
Published: 2017-09-16
Total Pages: 328
ISBN-13: 1137272244
DOWNLOAD EBOOKExamines core contemporary topics in HRM using case studies to highlight theory and provide students with a business context within which to understand the topic. Questions help students to critically evaluate the material and reflect on alternative approaches. Ideal for undergraduate, postgraduate and MBA students.
People Strategy
Author: Jack Altman
Publisher: John Wiley & Sons
Published: 2021-04-08
Total Pages: 192
ISBN-13: 1119717051
DOWNLOAD EBOOKLearn to unlock the potential of your employees and colleagues with this definitive resource for people management People Strategy: How to Invest in People and Make Culture Your Competitive Advantage provides readers with a powerful framework in which to develop high-performing teams, increase employee motivation, and use data to build an inviting and effective company culture. Author Jack Altman, cofounder and CEO of Lattice, an award-winning HR and performance management platform, shows you how to: Establish the values that will form the bedrock of your organization Develop feedback processes that help employees feel heard, supported, and equipped to succeed Monitor the breadth and depth of employee engagement in your company Use the data and insights created by your People Strategy to drive business results Perfect for executives, managers, and human resource professionals, People Strategy also belongs on the bookshelves of anyone with even an interest in how to develop, nurture, and unlock the potential of their employees and colleagues.
Corporate Reputation
Author: Ronald J. Burke
Publisher: CRC Press
Published: 2016-05-13
Total Pages: 355
ISBN-13: 1317159462
DOWNLOAD EBOOKIncreasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Author: Steven Haines
Publisher: McGraw Hill Professional
Published: 2011-12-02
Total Pages: 289
ISBN-13: 0071770054
DOWNLOAD EBOOKBuild better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
People Management (Collins Business Secrets)
Author: Rus Slater
Publisher: HarperCollins UK
Published: 2010-05-27
Total Pages: 128
ISBN-13: 0007360401
DOWNLOAD EBOOKThe people management secrets that experts and top professionals use.
Personal Brand Management
Author: Talaya Waller
Publisher: Springer Nature
Published: 2020-04-15
Total Pages: 170
ISBN-13: 3030437442
DOWNLOAD EBOOKThis book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Employer Branding for the Hospitality and Tourism Industry
Author: Sjoerd Gehrels
Publisher: Emerald Group Publishing
Published: 2019-07-10
Total Pages: 231
ISBN-13: 1789730716
DOWNLOAD EBOOKThis book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
