Branding 360
Branding 360

Author: Khurram Khan

Publisher: Khurram Khan

Published: 2023-03-03

Total Pages: 121

ISBN-13:

DOWNLOAD EBOOK

Branding 360: Maximising Impact with Minimal Resources Every business wants to be a customer's first choice, and building and managing a strong brand can play a significant role in making that happen. This complete all-in-one business guide, "Branding 360: Maximising Impact with Minimal Resources," delves into the concept of branding, which extends far beyond just your company logo to encompass your business's core values and every interaction you have with customers and suppliers. A strong brand creates and maintains your reputation, reflecting your customers' experience of your organization and helping to build emotional attachments and loyalties. In this book, you will learn the 101 of branding on a budget, from how to define your brand to how to communicate it to your target audience effectively. Whether you're a startup or an established business, this guide will provide you with the tools you need to stand out from the competition and maximize the impact of your brand. What you will learn: 1)The guide, "Branding 360: Maximising Impact with Minimal Resources," covers all aspects of branding. 2)It explains how a strong brand extends beyond just a logo to encompass a business's core values and customer interactions. 3)A strong brand creates and maintains a business' reputation and builds emotional attachments and loyalties. 4)The guide teaches branding on a budget, from defining the brand to communicating it to the target audience. 5)The book covers the 360 of branding and provides tools for startups and established businesses alike. 6)It covers the importance of a strong brand in becoming a customer's first choice. 7)The book provides a comprehensive understanding of the concept of branding. 8)It explains how to effectively communicate a brand to the target audience. 9)The guide will help businesses stand out from the competition and maximize the impact of their brand. 10)The book covers the impact of branding on building and managing a strong business reputation. Get "Branding 360: Maximizing Impact with Minimal Resources" today! This complete guide covers the concept of branding, from defining your brand to effectively communicating it to your target audience. With this book, you'll learn how to create and maintain a positive reputation, build emotional attachments, and stand out from the competition. Whether you're a startup or an established business, this book has the tools you need to maximize your brand impact with minimal resources. Order now and start building a strong brand today! #Branding360 #BusinessGuide #MaximizeImpact #MinimalResources

The Routledge Companion to Contemporary Brand Management
The Routledge Companion to Contemporary Brand Management

Author: Francesca Dall'Olmo Riley

Publisher: Routledge

Published: 2016-07-15

Total Pages: 617

ISBN-13: 1317751582

DOWNLOAD EBOOK

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

The Marketing of Academic, National and Public Libraries Worldwide
The Marketing of Academic, National and Public Libraries Worldwide

Author: David Baker

Publisher: Elsevier

Published: 2024-01-30

Total Pages: 788

ISBN-13: 0443134367

DOWNLOAD EBOOK

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities

The Brand and Its History
The Brand and Its History

Author: Patricio Sáiz

Publisher: Routledge

Published: 2022-03-16

Total Pages: 528

ISBN-13: 1000549380

DOWNLOAD EBOOK

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Brands
Brands

Author: Jonathan E. Schroeder

Publisher: Routledge

Published: 2014-11-27

Total Pages: 390

ISBN-13: 131765854X

DOWNLOAD EBOOK

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.

Social Communication in Advertising
Social Communication in Advertising

Author: William Leiss

Publisher: Routledge

Published: 2018-06-14

Total Pages: 502

ISBN-13: 135160290X

DOWNLOAD EBOOK

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.