This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of Fox's appeal have stressed the network's conservative editorial slant, Reece Peck sheds light on the importance of style as a generative mode of ideology. The book traces the historical development of Fox's counter-elite news brand and reveals how its iconoclastic news style was crafted by fusing two class-based traditions of American public culture: one native to the politics in populism and one native to the news field in tabloid journalism. Using the network's coverage of the late-2000s economic crisis as the book's principal case study, Peck then shows how style is deployed as a political tool to frame news events. A close analysis of top-rated programs reveals how Fox hails its audience as 'the real Americans' and successfully represents narrow, conservative political demands as popular and universal.
Buried in many people and operating largely outside the realm of conscious thought are forces inclining us toward liberal or conservative political convictions. Our biology predisposes us to see and understand the world in different ways, not always reason and the careful consideration of facts. These predispositions are in turn responsible for a significant portion of the political and ideological conflict that marks human history. With verve and wit, renowned social scientists John Hibbing, Kevin Smith, and John Alford—pioneers in the field of biopolitics—present overwhelming evidence that people differ politically not just because they grew up in different cultures or were presented with different information. Despite the oft-heard longing for consensus, unity, and peace, the universal rift between conservatives and liberals endures because people have diverse psychological, physiological, and genetic traits. These biological differences influence much of what makes people who they are, including their orientations to politics. Political disputes typically spring from the assumption that those who do not agree with us are shallow, misguided, uninformed, and ignorant. Predisposed suggests instead that political opponents simply experience, process, and respond to the world differently. It follows, then, that the key to getting along politically is not the ability of one side to persuade the other side to see the error of its ways but rather the ability of each side to see that the other is different, not just politically, but physically. Predisposed will change the way you think about politics and partisan conflict. As a bonus, the book includes a "Left/Right 20 Questions" game to test whether your predispositions lean liberal or conservative.
For the better part of 30 years, liberal bias has dominated mainstream media. But author and political journalist Brian Anderson reveals in his new book that the era of liberal dominance is going the way of the dodo bird.
The human spirit is at the heart of Conservatism. Conservatives have become a marginalized and misunderstood demographic in our pop-political culture. They are not as they are often portrayed: greedy, racists, sexist, homophobic and violent. Rather, they believe in equality, opportunity, accountability, freedom and independence. Harvard graduate Pillinger Choi, a first generation daughter of a Korean mother and a Jewish father, presents conservative views on social, fiscal and foreign policy issues from a modest and compassionate perspective. Bleeding Heart Conservatives will invigorate jaded conservatives, closet conservatives, and conservatives-turned-libertarian/independent, as well as enlighten curious apoliticals and liberals.
Before Donald Trump successfully mobilized millions of blue collar Americans with his campaign to reclaim America, Rick Santorum was trying to convince his fellow Republicans that it was time to return to the party’s original values: the values of “blue collar conservatives.” In this powerful book that helped inspire President-Elect Trump’s winning message to voters, Santorum calls out Republican establishment leaders for pandering to business owners at the expense of everyone else. Republicans need to regain the trust of the hard-working members of every family, church, and community across America whose most immediate problems are lack of jobs and opportunity. No more pandering. No more ignoring those left behind by globalization. No more broken promises to the frustrated middle class. We're entering a brand new era of conservative politics—and Rick Santorum's Blue Collar Conservatives shows us the way forward.
And on your right, ladies and gentlemen, please observe The Conservative (Conservitus Americanus). This fascinating species in-habits vast territories across middle America, but rarely reveals itself in coastal urban areas. It is commonly believed to be uptight, humorless, and devoid of compassion, and is often characterized as racist, homophobic, and highly eco-unfriendly. Primary behaviors include unnecessary warmongering, tax cutting, and gun collecting. For decades, conservatives have proven to be hopelessly un-hip, and their mating habits dull. They are highly feared and often despised, for so few know and understand their true nature. Get ready to meet the conservative next door or in the office down the hall, the person you never thought in a million years was one of "them." Lively, witty, and thought-provoking, Why You're Wrong About the Right blows the lid off the stereotypes that have long been associated with the American Right, and reveals the face of today's conservatives: an intellectually and philosophically diverse new breed of young, outgoing, smart, friendly professionals who live and work among liberals everywhere! Themselves closet conservatives in Leftoid Land (aka Manhattan), S. E. Cupp and Brett Joshpe inject their own unique and colorful points of view into an honest dialogue on conservative ideas in American life and popular culture, and draw from interviews with a roster of renowned writers and political personalities, including Tony Stewart, Tucker Carlson, Brian C. Anderson, Laura Ingraham, Pat Toomey, David Horowitz, Ted Hayes, and many more. Undercover conservatives, reveal your true colors with pride! Liberals, hug a conservative today! And whichever side you find yourself on, you'll be engaged, surprised, and happily re-educated when you discover Why You're Wrong About the Right.
On the heels of his national bestseller Worse Than Watergate, John Dean takes a critical look at the current conservative movement In Conservatives Without Conscience, John Dean places the conservative movement's inner circle of leaders in the Republican Party under scrutiny. Dean finds their policies and mind- set to be fundamentally authoritarian, and as such, a danger to democracy. By examining the legacies of such old-line conservatives as J. Edgar Hoover, Spiro Agnew, and Phyllis Schlafly and of such current figures as Dick Cheney, Newt Gingrich, and leaders of the Religious Right, Dean presents an alarming record of abuses of power. His trenchant analysis of how conservatism has lost its bearings serves as a chilling warning and a stirring inspiration to safeguard constitutional principles.
Winning the Social Media War outlines how conservatives in the United States ceded the culture war to the left and provides a playbook with techniques on how to effectively win back influence over the culture through the use of social media. Through novel interviews, independent research, and case studies of particular accounts and individuals, Alex Bruesewitz threads together conceptual and mechanical ways of engaging with and using social media for maximum impact and influence. Winning the Social Media War reveals why conservatives lose to the left on social media and provides a tool kit to turn the tide back toward conservatism. Whether you are seeking to advance your personal social media status or that of a candidate, organization, brand, or movement, you will benefit from the collective years of experience of influential conservative figures. This book is required reading for conservatives aiming to stand athwart history yelling, “Stop!” with the amplitude that people—and God-willing, the nation—can actually hear.
