BRAND NIRMANAM
Author: ABBEY THOM SUNIL
Publisher: The Opus Coliseum
Published: 2024-04-16
Total Pages: 133
ISBN-13: 9394542728
DOWNLOAD EBOOKयत्र वेदाः कथयन्ति ब्रह्मणः चरितं च, तत्रैव लब्धं विपणनं धर्ममार्गेण च ।। Burning out in the corporate world, Maya, a young marketing whiz, seeks solace in the serene Himalayas. There, under the tutelage of a wise sage, she embarks on an extraordinary journey. Through his teachings, Maya unlocks the secrets of ancient Indian knowledge – myths, philosophies, and time-tested educational methods – and discovers their profound connection to the art of branding. “Brand Nirmāṇaṁ” is not just Maya's diary; it's a revelation for you. Prepare to be surprised and inspired as you explore the power of ancient storytelling, archetypal characters, and the timeless principles of customer connection. This book reveals the source of branding brilliance – the rich tapestry of Indian wisdom – and empowers you to create brands that resonate and fulfill their purpose.