Brand Marketing on Instagram
Brand Marketing on Instagram

Author: Rishabh Bansal

Publisher: Rishabh Printers

Published:

Total Pages: 58

ISBN-13:

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The Instagram network is 1 billion strong and there is a lot of potential to market your brand using the portal. The book Brand Marketing on Instagram teaches you exactly how to create a powerful brand image using visuals that could give your brand more recognition. Starting from the basics, get to know the high-end tools that helps you to grow on Instagram. Step-by-step in each chapter, you'll learn the branding strategies, how to gain more visibility among your target audience, account growth tactics and much more. The live case-studies to get targeted followers and more reach will help you dive deep and grow your brand. Chapters Chapter 1 - Introduction to branding and Instagram marketing Chapter 2 - Basic concepts of Instagram Chapter 3 - Competitor Research on Instagram Chapter 4 - Content Creation Chapter 5 - Hashtag Research Chapter 6 - Profile Growth Chapter 7 - Automation Chapter 8 - Paid advertising on Instagram: Instagram Ads Chapter 9 - Instagram TV: IGTV About the author Rishabh Bansal is a Digital Marketing and online branding expert. He has helped over 100 brands grow online on Instagram. His vision is to empower entrepreneurs across the globe to grow digitally. Besides this, he is very fond of travelling.

Research Perspectives on Social Media Influencers and Brand Communication
Research Perspectives on Social Media Influencers and Brand Communication

Author: Brandi Watkins

Publisher: Rowman & Littlefield

Published: 2020-11-12

Total Pages: 209

ISBN-13: 1793613621

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Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Branded Content
Branded Content

Author: Jonathan Hardy

Publisher: Routledge

Published: 2021-08-26

Total Pages: 238

ISBN-13: 1317278887

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

Digital Marketing Strategies for Fashion and Luxury Brands
Digital Marketing Strategies for Fashion and Luxury Brands

Author: Ozuem, Wilson

Publisher: IGI Global

Published: 2017-10-31

Total Pages: 483

ISBN-13: 1522526986

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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Marketing Mastery: Strategies for Captivating Audiences
Marketing Mastery: Strategies for Captivating Audiences

Author: Harish Chandra Singh Rathod

Publisher: Inkbound Publishers

Published: 2022-12-21

Total Pages: 427

ISBN-13: 8197058113

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Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.

Global Place Branding Campaigns across Cities, Regions, and Nations
Global Place Branding Campaigns across Cities, Regions, and Nations

Author: Bayraktar, Ahmet

Publisher: IGI Global

Published: 2016-07-22

Total Pages: 393

ISBN-13: 1522505776

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Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Developing Successful Global Strategies for Marketing Luxury Brands
Developing Successful Global Strategies for Marketing Luxury Brands

Author: Mosca, Fabrizio

Publisher: IGI Global

Published: 2021-03-26

Total Pages: 351

ISBN-13: 1799858839

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In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Innovations and Social Media Analytics in a Digital Society
Innovations and Social Media Analytics in a Digital Society

Author: Maria José Sousa

Publisher: CRC Press

Published: 2022-06-15

Total Pages: 293

ISBN-13: 100061560X

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Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.

Fashion Management
Fashion Management

Author: Rosemary Varley

Publisher: Bloomsbury Publishing

Published: 2018-10-30

Total Pages: 359

ISBN-13: 1350315796

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This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.