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Author: Mark Farentino
Publisher: AuthorHouse
Published: 2018-09-08
Total Pages: 74
ISBN-13: 1546256636
DOWNLOAD EBOOKDon’t let nothing get in your way or stop your pursuit nothing and no one this also includes you don’t be stopped by your doubt or your perspective or even your lack of focus keep going forward follow hard after your dreams.
Author: Kalika Yap
Publisher: HarperCollins
Published: 2020-04-14
Total Pages: 356
ISBN-13: 0062956922
DOWNLOAD EBOOKDo you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Author: Zykia L. McCoy
Publisher: Brand it Purple Pty Ltd
Published: 2009
Total Pages: 115
ISBN-13: 0975184156
DOWNLOAD EBOOKBusiness branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landscape it's easy to get lost in a field of red poppies.
Author: Ryan Serhant
Publisher: Hachette Go
Published: 2024-04-22
Total Pages: 183
ISBN-13: 0306923149
DOWNLOAD EBOOKBestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch. And he's back on the small screen in Owning Manhattan on Netflix. Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand—you just might not know it yet. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. In Phase One, you’ll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, you’ll learn how to deliver consistent content—realistically—by understanding social platforms and making the right choices for your work. And in Phase Three, you’ll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person’s progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan’s actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for—and skyrocket your career.
Author: Lynn Altman
Publisher: Penguin
Published: 2006-11-16
Total Pages: 148
ISBN-13: 1440627320
DOWNLOAD EBOOKHow companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers. Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments. In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies. Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques inBrand It Yourself, your company can develop better branding ideas with less stress and wasted time.
Author: ARX Reads
Publisher: ARX Brand International LLC
Published:
Total Pages: 17
ISBN-13:
DOWNLOAD EBOOKStarting a clothing brand is one of the best things to do today. But sustaining a clothing brand is far harder. This book breaks down one of the secrets to clothing brand longevity that not many are sharing. We transcend the clothing brand itself and mention to you how you'll become the catalyst for your brand's success.
Author: Andy Milligan
Publisher: Cavendish Square Publishing
Published: 2011-03-31
Total Pages: 0
ISBN-13: 9789814276931
DOWNLOAD EBOOKThe story behind David Beckham's commercial success
Author: David Aaker
Publisher: Morgan James Publishing
Published: 2014-07-15
Total Pages: 219
ISBN-13: 1614488320
DOWNLOAD EBOOK"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Published: 2008
Total Pages: 576
ISBN-13: 0749450851
DOWNLOAD EBOOKAdopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author: Lisa Ann Richey
Publisher: U of Minnesota Press
Published: 2011
Total Pages: 273
ISBN-13: 0816665451
DOWNLOAD EBOOKA critical account of the rise of celebrity-driven “compassionate consumption.”
