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Author: David Brier
Publisher:
Published: 2017-11-29
Total Pages: 290
ISBN-13: 9780999529706
DOWNLOAD EBOOK"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: Lisa Ann Richey
Publisher: U of Minnesota Press
Published: 2011
Total Pages: 273
ISBN-13: 0816665451
DOWNLOAD EBOOKA critical account of the rise of celebrity-driven “compassionate consumption.”
Author: Philip Kotler
Publisher: John Wiley & Sons
Published: 2016-12-05
Total Pages: 214
ISBN-13: 1119341205
DOWNLOAD EBOOKMarketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Author: Simon Anholt
Publisher: Routledge
Published: 2006-08-11
Total Pages: 185
ISBN-13: 1136426078
DOWNLOAD EBOOKRecently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: P. S. H. Leeflang
Publisher: Springer Science & Business Media
Published: 2000-02-29
Total Pages: 682
ISBN-13: 9780792377726
DOWNLOAD EBOOKWith advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
Author: Jeff French
Publisher: Oxford University Press, USA
Published: 2010
Total Pages: 366
ISBN-13: 0199550697
DOWNLOAD EBOOKSocial marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.
Author: Susan M. Swearer
Publisher: Guilford Press
Published: 2012-09-26
Total Pages: 194
ISBN-13: 1462509819
DOWNLOAD EBOOKGrounded in research and extensive experience in schools, this engaging book describes practical ways to combat bullying at the school, class, and individual levels. Step-by-step strategies are presented for developing school- and districtwide policies, coordinating team-based prevention efforts, and implementing targeted interventions with students at risk. Special topics include how to involve teachers, parents, and peers in making schools safer; ways to address the root causes of bullying and victimization; the growing problem of online or cyberbullying; and approaches to evaluating intervention effectiveness. In a convenient large-size format, the book features helpful reproducibles, concrete examples, and questions for reflection and discussion. This book is in The Guilford Practical Intervention in the Schools Series, edited by Sandra M. Chafouleas.
Author: Burrell, Darrell Norman
Publisher: IGI Global
Published: 2024-06-17
Total Pages: 389
ISBN-13:
DOWNLOAD EBOOKIn today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling adrift in a sea of disparate information. As disciplines become increasingly intertwined, navigating the nexus of these fields poses a significant obstacle for academic scholars seeking comprehensive understanding and innovative solutions. A cohesive resource that effectively bridges these divides is necessary to progress and hampers efforts to address pressing issues such as healthcare disparities, ethical dilemmas in technology, and social justice concerns. Leadership Action and Intervention in Health, Business, Education, and Technology is a meticulously crafted guide thorugh the murky waters of interdisciplinary study, offering a comprehensive exploration of the critical intersections between healthcare, social sciences, and technology. This book empowers academic scholars to transcend disciplinary boundaries, foster collaboration, and drive meaningful change in an increasingly interconnected world.
Author: Leslie de Chernatony
Publisher: Routledge
Published: 2012-11-27
Total Pages: 488
ISBN-13: 1136413626
DOWNLOAD EBOOKThis is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
Author: Nicholas James Long
Publisher: Pro-Ed
Published: 2021
Total Pages: 0
ISBN-13: 9781416411901
DOWNLOAD EBOOKTalking with Students in Conflict: Life Space Crisis Intervention-Third Edition offers professionals and parents a brain-based, trauma-informed, relationship-building set of skills to turn problem situations into learning opportunities for young people who exhibit challenging behaviors in schools, communities, and in the home. This book offers a six-stage verbal framework to de-escalate youth crisis situations, foster self-awareness and insight in young people, improve their social-emotional skills, and bring about long-term behavioral change. The result is stronger adult-child connections, better emotional regulation, improved peer relationships, lower suspension rates, and fewer juvenile justice system referrals.LSCI skills are important because they enable any caring adult to step into a young person's life space-the heat of a stressful moment-and intervene effectively. The six-stage LSCI process helps adults de-escalate the emotional intensity of a crisis, gain an understanding of the conflict from the young person's point of view, offer new ways to think about the incident, and ultimately promote the youth's personal responsibility for behavior.This book is a must-have for educators, school administrators, counselors, psychologists, mental health workers, social workers, juvenile justice workers, paraprofessionals, and anyone working with children and adolescents who exhibit challenging behaviors.This revised edition features dozens of brand-new examples of the use of LSCI with children and adolescents from diverse backgrounds and in a variety of settings. The authors share suggestions for applying LSCI skills in real life and offer troubleshooting guidelines to make LSCI work in even the most challenging of circumstances. This edition features all new applications of LSCI skills, including as a tool with staff who inadvertently perpetuate conflicts with students, as a group intervention for building social-emotional skills, as a way to change passive aggressive behavior, and as a parenting strategy.
