Brand Hate

Brand Hate

Author: S. Umit Kucuk

Publisher: Springer

Published: 2018-09-29

Total Pages: 200

ISBN-13: 3030003809

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This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.


Handbook of Research on Applied AI for International Business and Marketing Applications

Handbook of Research on Applied AI for International Business and Marketing Applications

Author: Christiansen, Bryan

Publisher: IGI Global

Published: 2020-09-25

Total Pages: 702

ISBN-13: 1799850781

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Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.


Revolution

Revolution

Author: Russell Brand

Publisher: Ballantine Books

Published: 2014-10-14

Total Pages: 324

ISBN-13: 1101882913

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NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.


Conversations with People Who Hate Me

Conversations with People Who Hate Me

Author: Dylan Marron

Publisher: Simon and Schuster

Published: 2024-08-13

Total Pages: 272

ISBN-13: 198212928X

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From the award-winning host of the critically acclaimed podcast Conversations with People Who Hate Me comes a “fresh, deeply honest, wildly creative, and right on time” (Glennon Doyle, #1 New York Times bestselling author) exploration of difficult conversations and how to navigate them. Dylan Marron’s work has racked up millions of views and worldwide support. From his celebrated Every Single Word video series highlighting the lack of diversity in Hollywood to his web series Sitting in Bathrooms with Trans People, Marron has explored some of today’s biggest social issues. Yet, according to some strangers on the internet, Marron is a “moron,” a “beta male,” and a “talentless hack.” Rather than running from this vitriol, Marron began a social experiment in which he invited his detractors to chat with him on the phone—and these conversations revealed surprising and fascinating insights. Now, Marron retraces his journey through a project that connects adversarial strangers in a time of unprecedented division. After years of production and dozens of phone calls, he shares what he’s learned about having difficult conversations and how having them can help close the ever-growing distance between us. Charmingly candid and refreshingly hopeful, Conversations with People Who Hate Me demonstrates “that talking personally and listening fully—without trying to score points or to convince someone to change their mind—goes a long way toward breaking down barriers. The book will delight his fans and draw new listeners to the podcast” (Kirkus Reviews).


Global Branding: Breakthroughs in Research and Practice

Global Branding: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2019-07-05

Total Pages: 998

ISBN-13: 1522592830

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To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.


Everyone You Hate Is Going to Die

Everyone You Hate Is Going to Die

Author: Daniel Sloss

Publisher: Knopf

Published: 2021-10-12

Total Pages: 273

ISBN-13: 0525658149

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One of this generation's hottest and boldest young comedians presents a transgressive and hilarious analysis of all of our dysfunctional relationships, and attempts to point us in the vague direction of sanity. Daniel Sloss's stand-up comedy engages, enrages, offends, unsettles, educates, comforts, and gets audiences roaring with laughter—all at the same time. In his groundbreaking specials, seen on Netflix and HBO, he has brilliantly tackled everything from male toxicity and friendship to love, romance, and marriage—and claims (with the data to back it up) that his on-stage laser-like dissection of relationships has single-handedly caused more than 300 divorces and 120,000 breakups. Now, in his first book, he picks up where his specials left off, and goes after every conceivable kind of relationship—with one's country (Sloss's is Scotland); with America; with lovers, ex-lovers, ex-lovers who you hate, ex-lovers who hate you; with parents; with best friends (male and female), not-best friends; with children; with siblings; and even with the global pandemic and our own mortality. In Everyone You Hate Is Going to Die, every human connection gets the brutally funny (and unfailingly incisive) Sloss treatment as he illuminates the ways in which all of our relationships are fragile and ridiculous and awful—but also valuable and meaningful and important.


Brand Sense

Brand Sense

Author: Martin Lindstrom

Publisher: Simon and Schuster

Published: 2010-02-02

Total Pages: 194

ISBN-13: 1439172013

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The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.


Consumer-Brand Relationships

Consumer-Brand Relationships

Author: Susan Fournier

Publisher: Routledge

Published: 2012-03-29

Total Pages: 501

ISBN-13: 1136470972

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The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.


The Human Brand

The Human Brand

Author: Chris Malone

Publisher: John Wiley & Sons

Published: 2013-10-07

Total Pages: 211

ISBN-13: 1118611314

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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.