Brainstorming and Beyond
Brainstorming and Beyond

Author: Chauncey Wilson

Publisher: Newnes

Published: 2013-01-22

Total Pages: 84

ISBN-13: 012407166X

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Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support Explores efficient processes for analyzing the value of ideas Examines ways to generate visual as well as textual ideas

Graphic Design Thinking
Graphic Design Thinking

Author: Ellen Lupton

Publisher: Princeton Architectural Press

Published: 2011-07-27

Total Pages: 0

ISBN-13: 9781568989792

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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Beyond the Obvious
Beyond the Obvious

Author: Phil McKinney

Publisher: Hachette Books

Published: 2012-02-07

Total Pages: 231

ISBN-13: 1401304133

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The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Brainstorm
Brainstorm

Author: Eric Maisel, PhD

Publisher: New World Library

Published: 2010-09-24

Total Pages: 218

ISBN-13: 1577319621

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It’s true: a mind is a terrible thing to waste. Yet that’s what we do when we spend our weekend — and neurons — reliving a workplace squabble, spend a family visit chewing over childhood issues, or spend hours beating ourselves up when someone brings one of our own long-held (but never worked on) ideas to fruition. This kind of obsessing gets us, like a hamster on a wheel, nowhere. But as noted creativity expert Eric Maisel asserts, obsessing productively leads to fulfillment rather than frustration. A productive obsession, whether an idea for a novel, a business, or a vaccine, is chosen deliberately and pursued with determination. In this provocative, practical guide, Maisel coaches you to use the tendency to obsess to your creative advantage, fulfilling both your promise and your promises to yourself.

Brainstorming For Life
Brainstorming For Life

Author: Nelson S Bellamy, Jr

Publisher:

Published: 2021-04-27

Total Pages: 38

ISBN-13:

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Today is tomorrow, and tomorrow is yesterday - Nelson Bellamy's poems explore the fascinating and the absurd. With a beat-poet and rap-like rhythm, he drives us forward with poetic stories that make you want to keep turning the page.

Journalism of Ideas
Journalism of Ideas

Author: Daniel Reimold

Publisher: Routledge

Published: 2013-06-26

Total Pages: 570

ISBN-13: 1136206280

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Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.

Hatch!
Hatch!

Author: C. McNair Wilson

Publisher:

Published: 2012-09-15

Total Pages: 208

ISBN-13: 9781938512018

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McNair Wilson's "7 Agreements of Brainstorming" have been assisting organizations from Apple, Inc. to the Salvation Army to design, create, plan, develop ... anything. Behind it all is great team-building tool that has literally changed the culture at scores of McNair's clients--including aerospace companies that have objects currently orbiting the planet. --from publisher description

Above and Beyond with Creativity and Innovation
Above and Beyond with Creativity and Innovation

Author: Robin Johnson

Publisher: Fueling Your Future! Going Abo

Published: 2016-09-26

Total Pages: 0

ISBN-13: 9780778728313

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Creativity and innovation are central to success in the 21st century. This dynamic title provides a comprehensive look at creative processes in a variety of settings. Readers are introduced to various brainstorming techniques and will learn different approaches to help refine and evaluate their ideas. Real-world examples, motivating challenges, and case studies broaden readers' understanding of this key skill set.

Above and Beyond the Writing Workshop
Above and Beyond the Writing Workshop

Author: Shelley Harwayne

Publisher:

Published: 2021

Total Pages: 360

ISBN-13: 9781625314314

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When writing workshop first blossomed in classrooms, its hallmarks were genuine curiosity, individual choice, quality conversations, and engaging children's literature. A joyous hum of intention, creativity, and craft enlivened the school day. But today's teachers are often faced with a range of obstacles, as new initiatives are embraced, mandates handed down, and scripted programs purchased. Sometimes teachers must sacrifice the original principles of writing workshop and lose that joyous hum. Above and Beyond the Writing Workshop by Shelley Harwayne is filled with original, joyful writing challenges designed to bring back the spirit of the original writing workshop model while encouraging educators to enhance it through invention, innovation, and inspiration. These challenges are meant to generate other lessons and other projects, as teachers come to realize that teaching writing is not only possible but perhaps the most important, relevant, and gratifying part of their instruction. Shelley invites teachers to keep the groundbreaking spirit alive by: taking back their writing workshops finding time for professional conversations trying out new ideas in the company of colleagues encouraging children to be inquisitive, outspoken, and independent reminding children how fascinating the world is helping students delight in figuring out how things work and then teaching others what they have learned offering children an opportunity to think deeply about their passions and giving one another new things to love showing children that high quality writing can and will make a difference in the world. Shelley believes children who write what matters to them - their experiences, their beliefs, their observations - will find their lives enhanced. She seeks to raise activists who, by becoming more aware of the world and asking why things are the way they are, will be empowered to make it better.