Brains on Fire

Brains on Fire

Author: Robbin Phillips

Publisher: John Wiley & Sons

Published: 2010-08-31

Total Pages: 229

ISBN-13: 0470614188

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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs


Brain on Fire

Brain on Fire

Author: Susannah Cahalan

Publisher: Simon and Schuster

Published: 2012-11-13

Total Pages: 294

ISBN-13: 1451621396

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NOW A MAJOR MOTION PICTURE STARRING CHLOË GRACE MORETZ A “captivating” (The New York Times Book Review), award-winning memoir and instant New York Times bestseller that goes far beyond its riveting medical mystery, Brain on Fire is a powerful account of one woman’s struggle to recapture her identity. When twenty-four-year-old Susannah Cahalan woke up alone in a hospital room, strapped to her bed and unable to move or speak, she had no memory of how she’d gotten there. Days earlier, she had been on the threshold of a new, adult life: at the beginning of her first serious relationship and a promising career at a major New York newspaper. Now she was labeled as violent, psychotic, a flight risk. What happened? In an “unforgettable” (Elle), “stunningly brave” (NPR), and breathtaking narrative, Susannah tells the astonishing true story of her descent into madness, her family’s inspiring faith in her, and the lifesaving diagnosis that almost didn’t happen. “A fascinating look at the disease that…could have cost this vibrant, vital young woman her life” (People), Brain on Fire is an unforgettable exploration of memory and identity, faith and love, and a profoundly compelling tale of survival and perseverance.


Brains On! Presents...It's Alive

Brains On! Presents...It's Alive

Author: Molly Bloom

Publisher: Little, Brown Books for Young Readers

Published: 2020-09-08

Total Pages: 160

ISBN-13: 0316428310

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The creators of the award-winning science podcast for kids, Brains On!, present a humorous, highly illustrated, fact- and fun-filled look at life on Earth— from deep sea creatures and carnivorous plants to the human body and stinky bacteria. Perfect for STEM collections! Did you ever wonder why jellyfish sting? Or if trees communicate with each other? How about why you can't tickle yourself? Well hold on to your noggins, because you're about to find out! Join the creators of the award-winning science podcast Brains On! as they explore the uber-awesome and sometimes gross world of biology—aka the study of living things. Inside these pages, you'll meet animals with superpowers, plants that eat meat, brains that trick you, and tiny microbes that live, well . . . all over you! Packed with mind-boggling facts and laugh-out-loud jokes, this book promises a brain-bending, jaw-dropping, belly-laughing good time as readers watch the world around them come ALIVE.


Fire in the Brain

Fire in the Brain

Author: Ronald K. Siegel

Publisher: Dutton Adult

Published: 1992

Total Pages: 296

ISBN-13:

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With the wit and compassion of Oliver Sacks and with psychological detective work worthy of Sherlock Holmes, Siegel reveals the cartography of the hallucinatory world through 17 riveting cases.


Brainstorm

Brainstorm

Author: Daniel J. Siegel, MD

Publisher: Penguin

Published: 2014-01-07

Total Pages: 338

ISBN-13: 110163152X

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In this New York Times–bestselling book, Dr. Daniel Siegel shows parents how to turn one of the most challenging developmental periods in their children’s lives into one of the most rewarding. Between the ages of twelve and twenty-four, the brain changes in important and, at times, challenging ways. In Brainstorm, Dr. Daniel Siegel busts a number of commonly held myths about adolescence—for example, that it is merely a stage of “immaturity” filled with often “crazy” behavior. According to Siegel, during adolescence we learn vital skills, such as how to leave home and enter the larger world, connect deeply with others, and safely experiment and take risks. Drawing on important new research in the field of interpersonal neurobiology, Siegel explores exciting ways in which understanding how the brain functions can improve the lives of adolescents, making their relationships more fulfilling and less lonely and distressing on both sides of the generational divide.


Catching Fire

Catching Fire

Author: Richard Wrangham

Publisher: Profile Books

Published: 2010-08-06

Total Pages: 318

ISBN-13: 1847652107

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In this stunningly original book, Richard Wrangham argues that it was cooking that caused the extraordinary transformation of our ancestors from apelike beings to Homo erectus. At the heart of Catching Fire lies an explosive new idea: the habit of eating cooked rather than raw food permitted the digestive tract to shrink and the human brain to grow, helped structure human society, and created the male-female division of labour. As our ancestors adapted to using fire, humans emerged as "the cooking apes". Covering everything from food-labelling and overweight pets to raw-food faddists, Catching Fire offers a startlingly original argument about how we came to be the social, intelligent, and sexual species we are today. "This notion is surprising, fresh and, in the hands of Richard Wrangham, utterly persuasive ... Big, new ideas do not come along often in evolution these days, but this is one." -Matt Ridley, author of Genome


Brains on Fire

Brains on Fire

Author: Robbin Phillips

Publisher: John Wiley & Sons

Published: 2010-08-05

Total Pages: 226

ISBN-13: 0470872276

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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs


Your Brain on Food

Your Brain on Food

Author: Gary Lee Wenk

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 249

ISBN-13: 0199393273

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Draws on new research to answer questions about the effects of specific drugs and foods on the brain, in an updated edition that discusses the role of biorhythms and how drugs interact with the body's biochemistry. --Publisher's description.


The Brain on Youth Sports

The Brain on Youth Sports

Author: Julie M. Stamm

Publisher: Rowman & Littlefield

Published: 2021-07-06

Total Pages: 245

ISBN-13: 1538143208

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A 2022 Choice Reviews Outstanding Academic Title Dispels the myths surrounding head impacts in youth sports and empowers parents to make informed decisions about sports participation “They’re just little kids, they don’t hit that hard or that much.” “Chronic Traumatic Encephalopathy (CTE) only happens to former NFL players.” “Youth sports are safer than ever.” These are all myths which, if believed, put young, rapidly maturing brains at risk each season. In The Brain on Youth Sports: The Science, the Myths, and the Future, Julie M. Stamm dissects the issue of repetitive brain trauma in youth sports and their health consequences, explaining the science behind impacts to the head in an easy-to-understand approach. Stamm counters the myths, weak arguments, and propaganda surrounding the youth sports industry, providing guidance for those deciding whether their child should play certain high-risk sports as well as for those hoping to make youth sports as safe as possible. Stamm, a former three-sport athlete herself, understands the many wonderful benefits that come from playing youth sports and believes all children should have the opportunity to compete—without the risk of long-term consequences.


My First Book about the Brain

My First Book about the Brain

Author: Donald M. Silver

Publisher: Courier Corporation

Published: 2013-01-01

Total Pages: 36

ISBN-13: 048649084X

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How does the brain control the rest of the body? How does it enable the senses, regulate speech, affect balance, and influence sleep and dreams? These 30 full-page illustrations to color help explain every aspect of the brain's big job, from communicating with the central nervous system to retaining memories.